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Shockproof and waterproof cameras

Mark Peters
PMA 2018 Report
Monday 9th, March 2009
Posted by: Mark Peters

Waterproof and shockproof digital cameras are likely to become the hit of 2009, or at least; if it is up to the manufacturer. Various famous brands such as Olympus, Canon and Fujifilm have all introduced their own version of this type of camera, however, corporations such as General Imaging are also beginning to see the light. Although GE still seems unable to really get things started with a solidly built assortment of digital cameras, General Imaging did introduce the GE G3WP at the PMA 2009 show. The GE G3WP is a waterproof digital camera that can be used to a maximum depth of 10 feet. It features 12.2 Megapixels and an 4x optical zoom, all of which should add to the freedom of the active outdoor photographer, in order to capture his or her favorite moment.

Shockproof digital cameras

GE G3WP waterproof digital camera
Outside the high 12-megapixel resolution sensor is an intelligent 2.7-inch LCD that automatically adjusts its brightness for accurate view-finding without downtime. The high ISO 3200 sensitivity and Image Stabilization feature helps deliver sharp and true-to-life color pictures even in low light. The GE G3WP comes with a host of more advanced features.

Shockproof digital cameras

Canon PowerShot D10 waterproof camera
From surfing to snorkelling, skiing to mountaineering, the Canon PowerShot D10 waterproof camera is designed to accompany users on every adventure - itís waterproof to 10m, can withstand the shock of a drop onto a hard surface from 1.22m, is dustproof and will function at temperatures as low as -10oC. Incredible 12.1 Megapixel resolution is captured by the cameraís sensor, allowing the freedom to crop or enlarge images while retaining outstanding image detail. The digital underwater camera 3x zoom lens offers a range of versatile framing options, with Image Stabilizer preventing camera-shake from causing unwanted blur. This is particularly useful when participating in the high-movement activities for which the camera is designed. The Canon PowerShot D10 waterproof camera is available from April 2009 priced at £379.00 / Ä449.00 RRP.

Shockproof digital cameras

Fujifilm FinePix Z33WP shockproof camera
Fujifilmís has introduced the Fujifilm FinePix Z33WP waterproof compact camera at the PMA Show in Las Vegas. Designed for those who love the great outdoors, the 10MP Fujifilm FinePix Z33 WaterProof is a compact underwater camera that can withstand the elements. So whether youíre surfing the waves, cycling through alpine forests or swooshing down the ski slopes, the Fujifilm Z33WP waterproof camera wonít let you down. Loaded with all the latest features, the lean 20mm super-slim Fujifilm body is both cool and strong. The camera is waterproof to depths of three meters and the smooth grip shape means it wonít slip out of your hands when you need it most. The Fujifilm FinePix Z33 WP will be available at an estimated retail price of £200 GBP / $275 US.

Shockproof digital cameras

Olympus Stylus Tough 8000 freezeproof camera
The Olympus Tough 8000 is virtually indestructible. Whether youíre kayaking downriver or skiing a double diamond, itís hard to hurt this camera. Breakthrough features like Dual Image Stabilization and Tap Control provide the clearest images under the most challenging conditions. Rugged metal body and revolutionary shock-absorbing construction are designed to withstand a 6.6-foot drop, bump or other mishap. A revolutionary system of waterproof seals and gaskets keeps water out so you can take pictures as deep as 33 feet underwater. This new Olympus camera is winterized to perform at below-freezing temperatures. With a rugged camera body and reinforced LCD, the Olympus Stylus Tough 8000 withstands up to 220 pounds of pressure so your camera and images are protected. The Olympus Stylus Tough 8000 will be available at an estimated retail price of $400 US / $315 US.

NOTE : If you are interested in underwater photography, take a look at our underwater adventures.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).