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Micro FourThirds system

Dennis Hissink
PMA 2010 Report
Saturday 7th, March 2009
Posted by: Dennis Hissink

During last year’s Photokina 2008 in Germany, the Micro FourThirds system was jointly introduced by Olympus and Panasonic. And although Panasonic pocketed the gain during the Photokina by introducing the Panasonic LUMIX G1 digital camera, Olympus was not forgotten, and curiosity about the plans of Olympus with this system stayed on. At the opening, Olympus showed a Micro FourThirds design concept to the international press, and afterwards to the public, with the announcement that this kind of concept belongs to the possibilities, but that it does not necessarily equal the end-product.

Micro FourThirds system

Micro FourThirds system
This announcement did not exactly clarify things. That said, the Micro Four Thirds concept did raise high expectations; or at least, it did for me. In the Olympus booth at the PMA 2009 Show in Las Vegas we find the Micro FourThirds concept camera model. It is showcased behind glass and no different from what we saw at last year's presentation. The extra announcement Olympus makes is that the first Olympus Micro FourThirds camera is expected in the summer of this year.

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Olympus Micro Four Thirds camera
Worth mentioning is that the popular Japanese magazine DC Watch had an interview with Akira Watanabe, Senior Manager Digital SLR Product Strategy Department Olympus Imaging Corporation, during which one of the possible specifications could be a new built-in image stabilizer for the new Olympus cameras, which will be similar to the newly developed Olympus E-620 (See Olympus E-620 Las Vegas photo gallery), but with a smaller form factor.

Micro FourThirds system Micro FourThirds system Micro FourThirds system

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).