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Fujifilm FinePix Real 3D camera

Ilse Jurrien
PMA 2018 Report
Saturday 7th, March 2009
Posted by: Ilse Jurrien

Fujifilm took a prototype of a 3D camera along to the PMA show 2009 in Las Vegas. In addition to a pair of concept 3D cameras we saw before at the Photokina 2008, a plastic bold; unfortunately with annoying reflection, held a new prototype 3D camera. Perhaps already a functioning model, since the LEDs of the camera were shown activated. The Fujifilm Real 3D imaging concept is a full system of a digital camera, printer and display, and is a very interesting branch of photography. However, even now, I can't imagine it becoming a product for the masses, but it certainly seems to become a nice accessory.

Fujifilm Real 3D camera

Fujifilm FinePix Real 3D camera
If you look at the final Real 3D product on paper, I can't help but feel that we've seen it all before, many years ago. I mean; it's all very beautiful but simply not surprising enough. I see more possibilities in 3D photographing and displaying via an LCD, large as well as small sizes. Paper is no longer the prime medium for the consumer in order to make a captured moment come to life again. I think television, or rather LCD, meets the needs of the digital consumer in a better way.

Fujifilm Real 3D camera Fujifilm Real 3D camera Fujifilm Real 3D camera

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).