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Pentax 645 Digital

Mark Peters
PMA 2010 Report
Saturday 7th, March 2009
Posted by: Mark Peters

According to a publication in the popular UK magazine Amateur Photographer, Pentax will appear at the next show in Japan with its digital medium format camera. A few years ago, Pentax announced the development of a digital medium format camera, and the model even received a name: Pentax 645 Digital. After that, however, the plan was stored on a shelf and seemed doomed to stay there. In an interview with John Carlson, product marketing and support manager of Pentax USA, Amateur Photographer was told that Pentax foresees possibilities on the Japanese market for this product. The upcoming Photo Imaging Expo, starting at the end of March in Tokyo, will be used to present the Pentax 645 Digital again.

Pentax 645

Pentax 645 Digital medium format camera
To read the entire story, we direct you to Amateur Photographer.

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Pentax 645

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).