Crumpler camera bags
PMA 2010 Report
Crumpler, the well-known bag manufacturer, presented its line of camera bags in its very own way, as we should be used to by now. I made the effort to try and read some press releases on the Crumpler website, however; after 10 minutes I stopped searching. The navigation and trendy media communication drove me mad. I gave up, thinking that I too have finally fallen victim to the generation gap. Coming back to Crumpler's presentation of its camera bags line at the PMA 2009; some kind of paper castle hid the wide array of colorful bags, some of which were filled with rolls of toilet paper (?!). As I said; I don't seem to get the point, however; Crumpler considers its clientele smart enough to know that a Crumpler bag is actually meant to store a camera…
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).