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Zeiss lens for SLR cameras

Mark Peters
PMA 2010 Report
Friday 6th, March 2009
Posted by: Mark Peters

The legendary Zeiss Distagon T* 2,8/21 is now being introduced for SLR cameras with EF, F and K bayonets. Thanks to its excellent performance, this modernized version from the former Contax system sets new standards in this focal length class. "The outstanding correction of chromatic aberration enables photos without color fringes even in high-contrast light conditions", says Martin Klottig, Marketing Manager, Carl Zeiss Camera Lens Division. "Even at full aperture, the floating element design ensures optimum edge-to-edge image quality over the entire focusing range. And even in difficult light conditions, the new Zeiss Distagon provides excellent results thanks to its T* coating, optimum reflection reduction and exceptional chromatic correction."

Zeiss lens for SLR cameras

Zeiss Distagon lens for SLR cameras
The shortest possible distance setting of only 0.72' / 0.22 m makes the Zeiss lens ideal for impressive perspectives. Typical applications include architectural, journalistic and landscape photography. The Zeiss Distagon 2,8/21 will be available with an EF bayonet (ZE), F bayonet (ZF) and a K bayonet (ZK). It is suitable for both digital and analog full-format SLR cameras. Delivery of the Zeiss Distagon T* 2,8/21 is scheduled to begin by mid-2009 with the ZF and ZK version. Availability for the EF mount version will be announced shortly.

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Zeiss lens for SLR cameras Zeiss lens for SLR cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).