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Pentax X70

Dennis Hissink
PMA 2010 Report
Friday 6th, March 2009
Posted by: Dennis Hissink

Pentax Imaging has announced the Pentax X70 Megazoom digital camera featuring a high magnification 24X optical zoom lens with wide-angle to super-telephoto coverage housed in a highly portable, compact, lightweight body. With 12 megapixels, SLR-like styling and flexible exposure modes, the Pentax X70 is a true bridge between compact digital cameras and digital SLRs. The Pentax X70 is the ideal camera for the intermediate to advanced shooter who wants to step up in form and function from digital compact offerings without the size, weight, and expense of a true DSLR camera.

Pentax X70 Megazoom digital camera
The Pentax X70 offers photographers the ease-of-use of a compact camera with powerful shooting options traditionally found on a DSLR, such as aperture/shutter priority and metered manual modes, true hardware sensor-movement Shake Reduction, fast operation, and a high quality zoom lens. This new model performs superbly and effortlessly in a variety of photographic situations from casual day-to-day snapshots to travel and sports photography.

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smc Pentax DA 15mm ultra wide-angle lens
Also announced is the smc Pentax DA 15mm F4 ED AL Limited ultra wide-angle lens for Pentax Digital SLR Cameras. This latest model in Pentax’s acclaimed Limited Lens series inherits all the attributes of this renowned product line including high quality image reproduction and high grade aluminum lens barrel finish, while providing users with a unique ultra wide-angle perspective.

Pentax X70 camera price & availability
The lens will ship in April 2009 for $649.95 USD, while the Pentax X70 will ship in April 2009 for $399.95 USD. These Pentax products will be displayed at PMA - The Worldwide Community of Imaging Associations Trade Show from March 3-5, 2009 in Las Vegas.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).