News alert

Sign-up for our PMA 2010 news headlines and get notified when new digital cameras are being launched at the 2010 PMA Show in Anaheim, California, USA...

RSS

The latest digital imaging news is also available through our PMA 2010 RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the PMA 2010 news. To use our RSS service you will need an RSS reader, of which there are many available online.

PMA 2010 RSSPMA 2010 News
PMA 2010 Sitemap by CategorySitemap by Category
PMA 2010 Sitemap by BrandSitemap by Brand

LowePro photography gear

Ilse Jurrien
PMA 2010 Report
Friday 6th, March 2009
Posted by: Ilse Jurrien

Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announces the launch of its newest toploading camera bag series. Toploader Pro AW is built for the pro who requires fast access, agility and flexibility while on assignment. The contoured, asymmetrical shape of Toploader Pro AW follows the lines of a pro digital SLR camera for a snug, protective fit. Complementing this lean profile is the side opening with easy-grip access; the camera sits sideways making it easy to grab, shoot and put back. Lowepro’s quick-release buckle allows the photographer to close the bag without zipping it, enabling fast access plus security while on the move.

LowePro photography gear

LowePro Toploader Pro AW bag
Lowepro’s design team consulted with pro photographers who work in fact-action environments as they created Toploader Pro AW. The result is a nimble, easy-to wear solution that performs in all types of scenarios - from downhill skiing to hanging from a helicopter to covering a bicycle race. The bag can be worn three ways to accommodate several shooting styles: holster-style over the shoulder with the 3-point harness system, with a belt system such as Lowepro’s Street & Field, or with Lowepro’s Top load Chest Harness (both sold separately).

LowePro All-Weather photography gear
“The LowePro 360° All Weather AW Cover is a great example of a Lowepro inventive detail that adds protective confidence to a high-performance bag,” said Tim Grimmer, Lowepro Product Manager. It allows you to easily work out of the bag while your digital camera and other photo equipment stays safe from the elements,” he added.

LowePro photography gear

LowePro photography bags
Additional features designed to keep things fast and smooth include: large, U-shaped zipper pulls that are easy to grasp, even with cold, wet or gloved hands; a top pocket and mesh side pocket to stash sunglasses, accessories and small personal items; Lowepro’s exclusive SlipLock attachment system for expanding carrying options; a built-in key clip; and an adjustable divider system to secure grip and allow storage of a smaller lens. Lowe Pro Toploader Pro AW camera bags come in three sizes and work with Lowepro’s Topload Chest Harness (sold separately), offering hands-free access while on the job.

LowePro photography gear

LowePro photography gear
Designed for the outdoor, adventure, sports and travel photographer who needs to work fast and light, Toploader Pro AW camera bags provide the ideal solution with a compact, modern profile and a high-performing set of useful features. Designed for professional photographers, inside and out, Lowepro’s new Toploader Pro AW is built to fit a fast-paced shooting style. The new Lowepro digital camera bags will be available in late spring 2009.

LowePro photography gear

Recommended related articles

Next or previous article

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).