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Sony photo printer

Ilse Jurrien
PMA 2018 Report
Thursday 5th, March 2009
Posted by: Ilse Jurrien

Sony is announcing a new professional dye-sublimation printer, the Sony UP-DR80 photo printer, providing event photographers, portrait studios and retailers a reliable solution for producing high quality digital photo prints. The new printer’s features include the ability to output both glossy and ProMatte finishes, fast print speeds, and an advanced dye-sublimation process that does not require many of the harmful chemicals used in film-based printers. With a footprint of just 12.5 inches x 16.75 inches x 8.13 inches (WxDxH) and weighing only 25 lbs, the new printer is among the smallest and lightest full-page, dye-sublimation printers available today.

Sony photo printer

Professional Sony photo printer
“The Sony UP-DR80 professional photo printer is the ideal printer for professionals who need a high-quality yet light-weight printing solution,” said Lynda Falby, marketing manager for Sony Electronics’ digital photofinishing group. “Whether you’re an event photographer or a portrait studio, our latest professional printer is equipped with the versatile features that professionals need.”

Sony photo printer functions
Using Sony’s dye sublimation technology, the unit can print borderless 8x10 and 8x12-inch images, and it also supports multi-cut operation, producing 4x8-, 5x8- and 6x8-inch images. The Sony photo printer can yield a borderless 8x10 print in approximately 63 seconds (excluding processing time). The sony professional photo printer uses paper-based media to render digital prints with a fine raster texture that is comparable to the look and feel of traditional photo paper. The paper’s print surface is spooled inward on the roll to minimize contamination from dust and fingerprints, and to help eliminate curling of the roll, which results in lower paper waste.

Sony photo printer

Sony printer UP-DR80 features
The unit supports USB 2.0 connectivity to a Personal Computer or to any USB interfaced peripheral, and delivers optimal printing for high-resolution photography. The Sony professional photo printer comes equipped with an easy-to-use color adjustment feature that enables close matching of print colour to images displayed on the screen. The Sony UP-DR80 professional digital photo printer ships with the software drivers necessary for Windows 2000, XP and Vista operating systems.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).