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Sony Ericsson Idou

Mark Peters
PMA 2018 Report
Thursday 5th, March 2009
Posted by: Mark Peters

Sony Ericsson unveiled the next step in its mobile evolution. The Entertainment Unlimited consumer proposition is the pinnacle of what the company has been working towards since the start of the joint venture in 2001 - the true fusion of mobile communication and entertainment. Bringing together rich content, unique applications and best in class entertainment experiences, the new consumer proposition is based around three key promises; Uniting best in class entertainment experiences into one offering such as the Walkman music experience, the Cyber-shot digital imaging experience, Java gaming and messaging integrated with services and applications.

Sony Ericsson Idou

Sony Ericsson Idou Cybershot phone
Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, Personal Computer and Hifi systems. Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.

Sony Ericsson W955 walkman phone
Sony Ericsson is unveiling the W995 Sony Ericsson Walkman phone at Mobile World Congress offering the most complete communication entertainment package to date. The launch of this phone exemplifies the excellence that Sony Ericsson has achieved in both the music and imaging categories and enables the evolution into Entertainment Unlimited.

12 Megapixel Sony Ericsson Idou
Sony Ericsson is also showing a brand new 12 megapixel camera phone under the concept name Idou (a concept name for this phone and not the final name under which the product will be marketed to the public). giving a glimpse of one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

Sony Ericsson camera phone
“Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand,” said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson. “Everything that we have done to date has brought us to this point - we created the music phone category in 2005 selling over 100 million Walkman cell phones and we are now ready to unveil the next chapter in the evolution of the company - Entertainment Unlimited - giving consumers unlimited opportunities to share their entertainment experiences.”

Sony Ericsson Idou

Sony-Ericsson Idou multimedia phone
Capture moments, talk through digital pictures and share all your experiences like never before with the 12.1 megapixel digital camera, intuitive touch features and Xenon camera flash. Tap directly into your favourite videos and tracks with the full-touch media menu and feast your eyes on movies, TV-series and video clips in true 16:9 widescreen format. Based on what will become the Symbian Foundation operating system, thousands of applications are available online letting you install new applications and download exciting content from PlayNow to make the Sony-Ericsson Idou multimedia phone truly yours.

Sony Ericsson Idou

Sony-Ericsson mobile phones
Dick Komiyama, President, Sony Ericsson said, "Entertainment Unlimited is at the core of Sony Ericsson's philosophy, building on the strength of our great entertainment assets such as Sony-Ericsson Walkman and Cyber-shot camera phones and our unique service and applications integration. Many of the strategic initiatives we've announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited."

Sony-Ericsson Idou CyberShot
The Sony-Ericsson Idou Cyber-Shot camera phone encapsulates the future of mobile entertainment in the palm of your hand delivering visual communication like never before. The Sony-Ericsson Idou cell phone will be available 2nd Half of 2009. As soon as we receive a Sony-Ericsson Idou test sample, we will publish a photo gallery with high resolution pictures, followed by an extended Sony-Ericsson 12 Megapixel camera phone review.

Sony Ericsson Idou

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).