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Panasonic TZ7 picture gallery

Mark Peters
PMA 2010 Report
Wednesday 4th, March 2009
Posted by: Mark Peters

Just before the PMA, we were invited by Panasonic for a press event, held in Amsterdam, the Netherlands. During the event I was given the opportunity to use the new Panasonic LUMIX DMC-TZ7. The Panasonic LUMIX TZ7 is Panasonic's flagship of the new assortment LUMIX digital cameras for the upcoming season. It is the successor to the TZ5 and Panasonic's hope to continue the successful Travel Zoom series. The specifications aren't bad at all upon first glance. Whereas the TZ5 distinguished itself by featuring a 10x optical zoom in a compact housing, the Panasonic TZ7 even surpasses this with a 12x zoom! This is enough to reach a range of 25-300mm (35mm equivalent) without any effect on the compact size.

Picture gallery

Panasonic TZ7 digital camera
In addition to the enhanced zoom range, the Panasonic LUMIX TZ7 uses a 25mm LEICA DC VARIO ELMAR ultra wide-angle lens and a so-called 'multi-aspect' CCD image sensor. The Panasonic TZ7 features a 12 Megapixel CCD, however, it shoots in a resolution with a maximum of 10 Megapixels. The remaining part of the sensor is used to support shooting in three image ratios (4:3, 3:2 or 16:9) retaining the focal range of 25-300mm. With this innovative solution, Panasonic distinguishes itself from its rivals.

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Panasonic picture gallery : Lumix TZ7
Another feature which puts the Panasonic DMC-TZ7 in a unique position is the option to capture long video clips in High Definition quality. What's even more special is that the Panasonic LUMIX DMC-TZ7 uses the AVCHD Lite format. On top of that, the LUMIX TZ7 offers Dolby Digital Stereo Creator to capture high quality audio so motion images can be accompanied by stereo sound. The appearance of the Panasonic LUMIX DMC-TZ7 has changed only slightly, although its dimensions and weight have decreased. The specifications of the Panasonic LUMIX TZ7 camera seem to open doors to yet another successful sales season.

Picture gallery

Panasonic Lumix pictures : DMC-TZ7
The Panasonic LUMIX TZ7 sample pictures were taken with a full production camera which means that this camera is equal to the model that the consumer can expect to purchase. The DIWA camera test lab will soon test the Panasonic LUMIX DMC-TZ7 megazoom camera under laboratory circumstances from a technical viewpoint. The next few weeks we will test the Panasonic TZ7 in practice and come up with a review soon. Take a look at our full Panasonic photo gallery !

Picture gallery

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).