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Sony CyberShot HX1

Dennis Hissink
PMA 2010 Report
Wednesday 4th, March 2009
Posted by: Dennis Hissink

The Sony Cyber-shot HX1 by Sony, teams stunning picture quality, lightning-fast shooting and powerful creative features in a stylish, supremely easy to use digital camera. The new flagship of the Cyber-shot camera range showcases a range of sophisticated image sensing, optical and processing technologies that offer unrivalled creative possibilities. Offering cutting edge performance and a powerful 20x optical zoom range, the compact Sony CyberShot DSC-HX1 fits effortlessly into a weekend bag or small travel case. It’s an ideal companion for anyone who needs top-flight imaging performance and advanced shooting functions without the bulk of packing a digital SLR and all its accompanying lenses.

Sony CyberShot HX1

9.1 Megapixel Sony CyberShot HX1 camera
At the heart of the Sony CyberShot HX1 digital camera is a new Sony-developed ‘Exmor’ CMOS sensor with an effective resolution of 9.1 megapixels. Originally developed for the Sony Alpha digital SLR programme, ‘Exmor’ technology delivers outstanding images with reduced noise, especially when shooting in high ISO settings. In tandem with the powerful BIONZ image processor, the ‘Exmor’ CMOS sensor supports full-resolution shooting at an incredible 10 frames per second (max) using a mechanical shutter. Outpacing many pro-spec digital SLR cameras, this super-fast shooting rate is ideal for capturing high-speed action or spontaneous events like parties, where anything can happen in a moment.

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Sony CyberShot DSC-HX1 photo quality
The ‘Exmor’ CMOS sensor supports two new shooting modes that reduce image noise when you’re shooting with your CyberShot camera in low light. If you’re capturing static subjects, new Handheld Twilight mode grabs a high-speed burst of six frames, combining them to create a single optimised image with dramatically reduced noise levels. If your subject is moving, Anti Motion Blur mode also superimposes six frames to produce one crisp, composite image with less subject blur.

Sony HX1 panorama photo function
Also powered by the ‘Exmor’ CMOS sensor and BIONZ processor, ‘Sweep Panorama’ is a brand-new shooting mode that captures breathtaking landscapes, city scenes and more. Just hold down the shutter button and swing the camera horizontally (or vertically). The Sony Cyber-shot HX1 compact digital camera seamlessly stitches together a high-speed burst of frames to create an extra-wide, high resolution image. Panorama photos can be viewed as a scrolling preview on the 3 inch LCD screen or new S-Frame digital photo frames or previewed on a Sony Playstation 3.

Sony CyberShot HX1

Sony DSC-HX1 20x optical zoom
Making its Cybershot debut is a new G Lens that has been designed to complement the extraordinary imaging possibilities of the ‘Exmor’ CMOS sensor and BIONZ processor. Developed originally for the Sony Alpha Digital SLR family, the G Lens in the Sony HX1 CyberShot teams aspherical lens elements and ED (extra-low dispersion) lens for uncompromising optical precision. You’ll experience superb resolution and minimal chromatic aberration at all settings, from 28mm wide-angle right up to 560mm super telephoto. This generous 20x optical zoom range accommodates a huge range of shooting possibilities, from landscapes and fun-filled family moments to action-packed sports events.

Sony CyberShot HD video camera
The Sony Cyber-shot HX1 digital camera is the first compact camera from Sony that’s capable of shooting 1080/30p HD movies. It captures crisp, detail-packed HD video clips plus stereo sound at a smooth 30 frames per second. HD movies and digital still photos can be enjoyed with superb quality on your Sony BRAVIA or any HD Ready television (requires optional HDMI cable). Sony BRAVIA Sync displays the camera’s playback screen on the TV screen, allowing handy control of slideshow, zoom, image index and other functions with your BRAVIA TV’s remote.

Sony CyberShot HX1

Sony CyberShot DSC-HX1 features
The Sony Cyber-shot HX1 compact camera makes it brilliantly easy to get great results without the worry of adjusting camera settings correctly. Intelligent Scene Recognition has been enhanced with the addition of Smile Shutter. This lets you capture beautiful smiles automatically, even in tricky situations like twilight or backlighting. The camera’s tilt-angle 3.0” LCD gives extra flexibility for framing your shots comfortably in any position. Clear Photo LCD Plus technology delivers superb picture quality and contrast, with a resolution of 230,000 dots that’s capable of resolving fine details. A new jog dial simplifies ‘click and rotate’ selection and adjustment of camera settings. For extra convenience, there’s also a Digital SLR-style Custom button that can be assigned to Smile Shutter, White Balance adjust or metering mode select functions.

Sony CyberShot HX1 review
The Sony Cyber-shot DSC-HX1 digital compact camera is available from the beginning of May 2009. As soon as we receive a Sony DSC-HX1 test sample, we will publish a photo gallery with high resolution pictures, followed by an extended Sony CyberShot DSC-HX1 review.

Sony CyberShot HX1

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).