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Sony Cybershot T90

Dennis Hissink
PMA 2018 Report
Tuesday 3rd, March 2009
Posted by: Dennis Hissink

Sony is proud to announce its latest addition to its Cybershot series; the Sony Cybershot T90. Ultra-slim looks, audacious styling and mouthwatering colour choices instantly mark out the CyberShot T series from other digital cameras. If you’re passionate about colourful, high-fashion styling and smart technology, look no further than the CyberShot T90. With its slim, sensational looks, super-size touchscreen and new 720p HD movie recording, there’s no better way to show you’re serious about great images. Just 13.9mm slim, the Sony T90 is available in a choice of silver, black, brown, pink and blue colour finishes.

Sony Cybershot T90

Sony Cybershot T90 touchscreen camera
The Sony CyberShot T90 is beautifully easy to operate. The 3.0-inch wide Clear Photo LCD Plus touchscreen gives a detail-packed view of your pictures, as well as fingertip control of camera settings.There’s a new Intelligent Auto mode that makes operation simpler than ever. The Sony T90 camera automatically analyses the scene and sets the appropriate settings for the subject, for the best results with any scene.

Sony T90 incorporates a BIONZ image processor
The powerful BIONZ processor ensures flawless, low-noise images in any shooting situation - from holidays and fun-filled family moments to atmospheric interiors and low-light scenes. Optical SteadyShot keeps things crisp and clear when you’re shooting handheld in low light, while enhanced Face Detection and Smile Shutter help you get more great portraits without fuss.

Capture HD movies with the Sony Cybershot T90
Left your camcorder behind? No problem. The Sony CyberShot T90 features 720p HD movie recording capabilities, to capture detail-packed video clips at a smooth 30 frames per second. Up to 60 mins of crisp HD video and stereo sound can be stored on a 4GB MemoryStick: that’s plenty of time to grab the highlights of a day out or short break. Hook up the Sony Cyber-shot T90 to any High Definition TV and enjoy the results when you’re back home. BRAVIA Sync makes it easy to control big-screen playback of movies and still photos with your BRAVIA TV’s remote.

Sony DSC-T90 retouch features
The Sony CyberShot DSC-T90 is equipped with tools to edit, archive and share. The Sony camera has in-camera retouch features like red-eye correction and image management to easily sort through thousands of photos in calendar view or album view. You can group favorites and filter by baby, adult, all faces or smiles. The PhotoMusic feature offers an HD slideshow mode with transitions and music for viewing on the camera or television.

Sony Cybershot T90

Sony Picture Motion Browser 4.0 software
The new Sony CyberShot digital camera includes Picture Motion Browser 4.0. The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. There’s also a wide range of optional accessories available to help you get even more from your Cyber-shot.

Sony CyberShot accessories - Soft carry cases
There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first a genuine leather case available in four colours (Black, Red, Brown & White) - LCS-CSVA. The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) - LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) - LCS-CSVC.

Sony Cybershot T90

GPS unit for the Sony CyberShot DSC-T90
A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by the CyberShot T90, these can then be viewed on maps with Google Earth software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage.

Sony Cyber-Shot T90 specifications
• Chic, ultra-slim design (13.9mm)
• 12.1 effective megapixels
• 3.0-inch wide Clear Photo LCD Plus touchscreen
• Carl Zeiss 4x optical zoom lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology

Sony CyberShot T90 price & availability
The Sony CyberShot DSC-T90 is available from end-March 2009. The Sony T90 camera will be available in silver, black, pink, blue and brown for about $300.

Sony CyberShot DSC-T90 review
As soon as we receive a Sony CyberShot T90 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Sony CyberShot DSC-T90 review.

Sony Cybershot T90

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).