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Sony Cybershot W290

Ilse Jurrien
PMA 2010 Report
Tuesday 3rd, March 2009
Posted by: Ilse Jurrien

Sony is proud to announce that its powerful, compact Cyber-shot W series gain a new range-topping model; the Sony Cybershot W290. The Sony CyberShot W290 offers HD movie recording, plus a powerful Carl Zeiss 5x optical zoom with 28mm wide angle lens to fit more into the scene. The compact new Sony W290 put even more shooting power in your pocket. Available in a choice of eye-catching colours, the Sony CyberShot W290 is all about uncompromising picture quality and practical, easy to use functions. With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities - from detailed close-ups to panoramic landscapes and fun-filled parties.

Sony Cybershot W290

Sony Cybershot W290 features a BIONZ processor
The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you’re shooting handheld, especially at dusk or in dimly-lit interiors. Enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. The Sony W290 also has selected-face memory, allowing you to zero in on the main subject’s face. The next time the camera detects the priority face in the frame, it will automatically focus on that person. 720p HD movie mode shoots smooth HD video clips and stereo sound to enjoy on your HD TV.

View taken pictures on the Sony W290
The large 3.0-inch Clear Photo LCD Plus screen gives a crystal clear, high-contrast view of your pictures and HD video clips, even in bright viewing conditions. Ease of use is enhanced with Intelligent Auto mode that takes care of optimising camera settings to suit any scene.

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Sony DSC-W290 retouch features
The Sony CyberShot DSC-W290 is equipped with tools to edit, archive and share. The Sony camera has in-camera retouch features like red-eye correction and image management to easily sort through thousands of photos in calendar view or album view. You can group favorites and filter by baby, adult, all faces or smiles. The PhotoMusic feature offers an HD slideshow mode with transitions and music for viewing on the camera or television.

Sony Picture Motion Browser 4.0 software
The new Sony CyberShot digital camera includes Picture Motion Browser 4.0. The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. There’s also a wide range of optional accessories available to help you get even more from your Cyber-shot.

Sony Cybershot W290

Sony CyberShot accessories - Soft carry cases
There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first a genuine leather case available in four colours (Black, Red, Brown & White) - LCS-CSVA. The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) - LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) - LCS-CSVC.

GPS unit for the Sony CyberShot DSC-W290
A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by the CyberShot W290, these can then be viewed on maps with Google Earth software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage.

Sony Cybershot W290

Sony Cyber-shot W290 Specifications
• 12.1 effective megapixels
• Carl Zeiss 5x optical zoom with 28mm wide angle lens
• Record 720p HD movie clips
• Optical SteadyShot for clearer handheld shooting
• Enhanced Face Detection and Smile Shutter technology

Sony CyberShot W290 price & availability
The Sony CyberShot DSC-W290 is available from mid-March 2009. The Sony W290 camera will be available in silver, black, blue and bronze for about $250.

Sony CyberShot DSC-W290 review
As soon as we receive a Sony CyberShot W290 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Sony CyberShot DSC-W290 review.

Sony Cybershot W290

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.