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Canon PowerShot SX200 IS

Ilse Jurrien
PMA 2018 Report
Tuesday 3rd, March 2009
Posted by: Ilse Jurrien

Canon strengthens its PowerShot range of digital cameras with the launch of the PowerShot SX200 IS - a new Super Zoom model in a strikingly compact body. With a wide-angle (28mm) 12x optical zoom lens and powered by Canonís DIGIC 4 processor for ultra-fast performance and outstanding image quality, this 12.1 Megapixel camera is the ideal travel companion. Richly detailed movies can be shot in High Definition (720p, 30fps), with a built-in HDMI connection for playback on HD televisions. The addition of a full Manual shooting mode gives users control when they want it.

Canon PowerShot SX200 IS

Canon PowerShot SX200 IS digital camera
With a classic aluminium design available in black, blue or red the Canon PowerShot SX200 IS packs a lot into a compact body, making it the perfect camera for the keen traveller. A powerful 12x zoom lens, beginning at a wide 28mm, tackles landscape shots or distant subjects with equal effectiveness. Canonís 4-stop optical Image Stabilizer technology combats the blur caused by camera shake - even at the telephoto end of the zoom range and in low-light situations.

Canon SX200 IS - Small on size, big on quality
Incredible 12.1 Megapixel resolution is captured by the cameraís sensor, offering the freedom to crop or enlarge images to perfection with no loss in detail. Canonís DIGIC 4 processor uses improved algorithms and calculation accuracy, allowing the Canon PowerShot SX200 IS to deliver ultra-fast operation, and rich, low-noise images with outstanding clarity and colour reproduction.

Intelligent features on the Canon SX200 IS
For maximum results with minimum effort, the Canon SX200 IS incorporates a new Smart Auto mode and enhanced Easy mode. Both of these modes use Canonís Scene Detection Technology to analyse the shooting scene in detail - checking subject brightness, contrast, distance and overall hue - then select optimum settings accordingly. Photographers wanting total control over their shots can switch to a full Manual control mode.

Canon PowerShot SX200IS - DIGIC 4 processor
DIGIC 4 processing also drives greater accuracy in Canonís other intelligent technologies. Improved Motion Detection and Servo AF aid blur-free capture of moving subjects, while i-Contrast brightens dark areas of images without blowing out lighter areas. Canonís Face Detection Technology now includes new Blink Detection, to help avoid the disappointment of mistimed portrait shots. FaceSelf-Timer simplifies group shots or self portraits by waiting until the user enters the frame before shooting.

Canon PowerShot SX200 IS

Canon PowerShot SX200 IS - HD video capture
For moments that deserve a place on TV, users can supplement their still images with continuous video clips in breathtaking High Definition (720p). The integrated HDMI connection allows instant playback on any HDTV. The large 3.0Ē LCD allows easy framing and detailed review of shots and movies alike, with a wide viewing angle enabling easy sharing. In addition, a clever new User Interface provides on-screen Hints and Tips - perfect for users looking to learn more about how different settings affect shots.

Canon PowerShot SX200 IS

Canon PowerShot SX200 IS Price & Availability
ďWith a combination of high zoom power, high resolution and High Definition video capability, the Canon PowerShot SX200IS lets you capture your adventures in uncompromising detail,Ē said Rainer Fuehres, Head of Canon Consumer Imaging Europe. The Canon PowerShot SX200 IS is available from March 2009 priced at £359.00 / Ä429.00 RRP inc. VAT.

Canon PowerShot SX200 IS review
As soon as we receive a Canon PowerShot SX200IS test sample, we will publish a picture gallery with high resolution photos, followed by an extended Canon PowerShot SX200 IS review.

Canon PowerShot SX200 IS

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).