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Canon PowerShot A2100 IS

Mark Peters
PMA 2018 Report
Monday 2nd, March 2009
Posted by: Mark Peters

Canon gives everyone the power to take great photos, with the launch of the 12.1 Megapixel PowerShot A2100 IS. For the ultimate in easy picture-taking, the Canon PowerShot A2100 IS incorporates Canonís new Scene Detection Technology - available via an improved Easy mode and new Smart Auto mode - for excellent results without effort. Featuring optical zoom lenses of 6x respectively, the PowerShot A2100 IS is powered by Canonís latest DIGIC 4 image processor. This allows the camera to deliver fast, responsive operation and outstanding, rich, detailed images. Replacing the A2000, the PowerShot A2100 IS features a classic black design.

Canon PowerShot A2100 IS

Canon PowerShot A2100 IS digital camera
The Canon PowerShot A2100IS is capable of capturing incredible levels of detail by combining a 12.1 Megapixel sensor with a high quality zoom lens - allowing you to enlarge or creatively crop images while retaining outstanding image detail. The PowerShot A2100 IS delivers extra telephoto reach via a 6x optical zoom. Canonís optical Image Stabilizer technology helps guard photos against the blurring effects of camera shake.

Smart Auto mode on the Canon A2100IS
The Canon A2100 IS incorporates two fully automatic modes: new Smart Auto mode and an improved Easy mode. These use Canonís Scene Detection Technology, which analyses the shooting scene in detail - assessing subject brightness, contrast, distance and overall hue - and selecting from a choice of 18 possible modes to ensure optimal results for any scene.

Canon A2100 IS - Motion Detection & Face Detection
Also featured are Motion Detection and Face Detection Technology, both of which offer improved performance thanks to DIGIC 4 processing. Motion Detection Technology prevents blur by registering camera or subject movement and adjusting settings to compensate; Face Detection Technology detects up to 35 faces in a frame and automatically adjusts key focus and exposure settings so everyone looks their best. Canonís i-Contrast allows users to bring out hidden detail - for example, in areas of shadow - by brightening dark areas in an image without blowing out lighter areas.

Canon PowerShot A2100 IS

Shooting modes on the Canon PowerShot A2100 IS
A wide range of shooting modes are available in the Canon PowerShot 2100 IS, including dedicated Indoor and Kids & Pets modes. These take care of all the technical aspects of shooting in a host of common shooting situations. Users can choose to simply point-and-shoot for terrific results.

Canon PowerShot A2100 IS video capture
The Canon PowerShot A2100 IS features high quality movies, capturing 30 frames per second for smooth results. Frame and review images and movies on the large LCDs - the Canon A2100 IS features a 3.0Ē high resolution screen with five levels of brightness adjustment.

Canon PowerShot A2100 IS

Canon A2100 IS an easy-to-use digital camera
"Canon has raised the IQ of the PowerShot A-Series with the introduction of increasingly clever new technologies," remarked Rainer Fuehres, Head of Canon Consumer Imaging Europe. "The PowerShot A2100 IS is a practical, easy-to-use digital camera designed to give anyone outstanding results."

Canon PowerShot A2100 IS Price & Availability
The Canon PowerShot A2100 IS is available from April 2009 priced at £259.00 / Ä309.00 RRP inc. VAT.

Canon PowerShot A2100 IS review
As soon as we receive a Canon PowerShot A2100IS test sample, we will publish a picture gallery with high resolution photos, followed by an extended Canon PowerShot A2100 IS review.

Canon PowerShot A2100 IS

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).