Canon Digital Elph SD970 IS
PMA 2018 Report
Canon updates its Digital Elph range with an exciting new digital camera model: the Digital Elph SD970 IS - known as Canon Digital Elph SD970IS in Europe. The Canon Digital Elph SD970 IS delivers superior telephoto reach via a 5.0x optical zoom, and detailed image review with a 3.0” PureColor LCD II. The Canon Digital Elph SD970 IS features a new Smart Auto mode, which uses Canon’s innovative Scene Detection Technology to deliver incredible shots with simple point-and-shoot operation. The new 12.1 Megapixel camera model shoot stunning HD movies (1280 x 720, 30fps) and have HDMI connections for playback on compatible HD televisions. Replacing the Canon Digital Elph SD890 IS, the Canon Digital Elph SD970 IS continues the Digital Elph heritage combination of exquisite imaging and design.
12 Megapixel Canon Digital Elph SD970 IS
The Canon Digital Elph SD970 IS captures images at an incredible 12.1 Megapixel resolution, offering the freedom to crop or enlarge images with no loss in detail. Canon’s DIGIC 4 processor uses improved algorithms and calculation accuracy, allowing the Canon digital camera to deliver ultra-fast operation, and rich, low-noise images with outstanding clarity and colour reproduction.
Canon Digital SD970 IS - Smart Auto mode
For maximum results with minimum effort, the Canon Digital Elph SD970 IS incorporates a new Smart Auto mode. This uses Canon’s Scene Detection Technology to analyse the shooting scene in detail - checking subject brightness, contrast, distance and overall hue. The camera then instantly selects one of 18 possible modes, to ensure perfect settings for the scene.
Canon Digital Elph 990IS camera technologies
Thanks to DIGIC 4 processing, Canon’s intelligent technologies are now more accurate than ever. Improved Motion Detection Technology aids blur-free capture of moving subjects. i-Contrast brightens the dark areas of a photo without blowing out correctly-exposed areas. Face Detection incorporates new Blink Detection, which helps avoid the disappointment of a mistimed portrait shot. Face Self-Timer simplifies group shots or self portraits by waiting until the user enters the frame before shooting.
Canon Elph SD970 IS - Improved user interface
New Active Display is a fun interactive way of reviewing images: by moving the camera gently during playback, a scrolling function is activated. The Canon Digital Elph SD970IS is easier to use than ever, thanks to an improved, better looking Graphical User Interface. This includes a handy Hints & Tips option, which offers unobtrusive advice on making the most of the camera’s features.
Canon Digital Elph SD970 IS - Shooting modes
The wide range of shooting modes in the Canon Digital Elph SD970 IS includes options for creative photography: the new Zoom Blur mode physically zooms the lens during exposure to create a dynamic feeling of movement, while the improved Creative Light Effect moves the IS system lens during longer exposures for a ‘drawing with light’ effect.
Canon Digital Elph SD970 IS Price & Availability
"The new Digital Elph SD970 IS digital camera combines new levels of intelligent functionality with the kind of head-turning design that only Digital Elph offers," said Rainer Fuehres, Head of Canon Consumer Imaging Europe. The Canon Digital Elph SD970 IS is available from April 2009 priced at £379.00 / €449.00 RRP inc. VAT.
Canon Digital Elph SD970 IS review
As soon as we receive a Canon Digital Elph SD970 IS test sample, we will publish a picture gallery with high resolution photos, followed by an extended Canon Digital Elph SD970 IS review.