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Canon Digital Elph SD780 IS

Ilse Jurrien
PMA 2018 Report
Monday 2nd, March 2009
Posted by: Ilse Jurrien

Canon strengthens its reputation for excellence in digital compact camera design with a new digital camera model: the slimmest ever Digital Elph model, the 12.1 Megapixel Digital Elph SD780 IS - known as Canon Digital IXUS 100 IS in Europe. The new Canon Digital Elph SD780 IS features a new Smart Auto mode, which uses Canonís Scene Detection Technology to help users take great shots with ease. The Digital Elph SD780 IS also includes the option to shoot HD movies (1280 x 720, 30fps) and HDMI connectivity. Replacing the Canon PowerShot SD770 IS, the Canon Digital Elph SD780 IS features a striking, 18.4mm wide stainless steel body, finished in a choice of silver, black, gold or red - making it ideal for the most prestigious of occasions.

Canon Digital Elph SD780 IS

Canon Digital Elph SD780 IS digital camera
The Canon camera offers framing flexibility via a 3.0x optical zoom, with consistently blur-free results provided by Canonís optical Image Stabilizer. A generous resolution of 12.1 Megapixels allows for huge A2+ size prints or the freedom to crop images to improve composition while retaining outstanding image detail. The addition of Canonís DIGIC 4 processor allows the Canon Digital Elph SD780 IS to deliver ultra-fast operation, and rich, low-noise images with outstanding clarity and colour reproduction.

Smart Auto mode on the Canon Digital SD780 IS
For incredible pictures with extreme ease, the Digital Elph SD780IS incorporates a new Smart Auto mode. This uses Canonís Scene Detection Technology to analyse the shooting scene in detail - checking subject brightness, contrast, distance and overall hue. The camera then instantly selects one of 18 possible modes, to ensure perfect settings for the scene.

Canon Elph SD780IS camera technologies
Thanks to DIGIC 4 processing, Canonís intelligent technologies are now more accurate than ever. Improved Motion Detection aids blur-free capture of moving subjects. i-Contrast brightens the dark areas of a photo without blowing out correctly-exposed areas. Face Detection Technology can register multiple faces in a frame and adjusts settings for better results, also included is Blink Detection, which helps avoid the disappointment of a mistimed portrait shot. Face Self-Timer simplifies group shots or self portraits by waiting until the user enters the frame before shooting. Auto Red-Eye Correction removes the unwanted red-eye effect caused by flash photography, either during or after shooting. In addition, the Canon Digital Elph SD780 IS offers a smarter, newly improved User Interface - making functions even easier and more intuitive to access.

Canon Digital Elph SD780 IS

Canon Digital Elph SD780 IS video clip function
Despite its tiny proportions, the Canon Digital Elph SD780 IS includes the ability to shoot pin-sharp, ultra-detailed video clips in High Definition (1280 x 720) - which can be played back on any HDTV via an HDMI connection. A 2.5Ē PureColor LCD II offers bright, detailed image preview and review. The inclusion of an optical viewfinder offers users an alternative way to compose shots.

Canon Digital Elph SD780 IS Price & Availability
The Canon Digital Elph SD780 IS is available from Mid March 2009 priced at £299.00 / Ä349.00 RRP inc. VAT.

Canon Digital Elph SD780 IS

Canon Digital Elph SD780 IS review
As soon as we receive a Canon Digital Elph SD780 IS test sample, we will publish a picture gallery with high resolution photos, followed by an extended Canon Digital Elph SD780 IS review.

Canon Digital Elph SD780 IS

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).