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Samsung WB100

Mark Peters
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Mark Peters

Samsung Electronics America unveils a new 12 megapixel compact digital camera boasting a 24mm ultra-wide angle Schneider lens. The new Samsung WB100 raises the bar for innovation in the digital imaging industry as it is the world’s first digital camera to feature a three-inch AMOLED screen with HVGA resolution. The Samsung WB100 goes above and beyond traditional compact point-and-shoot digital cameras, offering an impressive list of features that set the camera apart from the competition. The Samsung WB100 features a Schneider lens, renowned for quality and trusted by professionals worldwide, and offers consumers a more versatile 24mm ultra-wide angle focal length paired with a powerful 5x optical zoom.

Samsung WB100

Samsung WB100 digital camera
Utilizing the same advanced technologies found in its revolutionary AMOLED televisions, Samsung was able to incorporate a three-inch, 460,000-dot HVGA AMOLED screen in the new Samsung WB100, the largest AMOLED screen on a digital camera to date. In comparison to a traditional TFT-LCD screen, the WB100’s AMOLED consumes less power and offers a higher contrast ratio of 10,000:1, producing darker black levels, more vibrant colors, and a brighter display which can easily be viewed outdoors and even in direct sunlight. Additionally, unlike a TFT-LCD, the WB100’s AMOLED screen has the ability to display images that can be reviewed at any angle, while fully maintaining the same color gamut.

Samsung WB100 HD video function
The new Samsung WB100 digital camera also offers advanced high-definition video recording at a resolution of 720p, as well as HDMI connectivity through the use of a cradle to view one’s video and photos in HD clarity on an HDTV. The camera’s 5x optical zoom can be used while recording, and because the camera utilizes H.264 compression (a codec for high-definition video that yields three times the recording length than that of MJPEG video) users can record HD video for longer periods of time with the Samsung WB100.

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Samsung WB100 camera features
For added stability and blur-free images, Samsung has outfitted the WB100 with both Optical and Digital Image Stabilization. The shooter has the option of simply using Optical Image Stabilization or choosing Dual Image Stabilization, combining the strengths of Optical and Digital Image Stabilization. For the more advanced user who prefers to have more control over camera settings, the Samsung WB100 offers aperture priority, shutter priority, full manual shooting, as well as Samsung’s unique Advanced Picture Mode. Much more precise than simple white balance presets, Advanced Picture Mode gives users the ability to fine tune color tones before image capture by adjusting the color temperature from 2,800 10,000K, in 100K increments, or by manually configuring the camera’s color space shift.

Automatic controls on the Samsung WB100
For users looking for simplicity when it comes to taking digital images, the Samsung WB100 offers a comprehensive suite of automatic controls designed to help them capture better images with ease, including the camera’s Smart Auto mode. When selected, Smart Auto will automatically choose from one of the WB100’s 11 scene modes, determining which best suits the environment the user may be shooting in. For example, the WB100’s Smart Auto feature will automatically set the camera to its Landscape scene mode if the user is taking an image of a mountain range, and then switch gears and automatically select the Portrait scene mode if the user proceeds to take an image of an individual. No manual interaction is required.

Samsung WB100

Samsung WB100 - Smart Album program
In addition to Smart Auto, the WB100 also incorporates Samsung’s proprietary Smart Album program. Smart Album is useful tool which allows users to easily search for a specific image they have saved on their memory card. Smart Album automatically organizes the user’s digital images and gives them the ability to narrow their search based on specific criteria. Users can quickly sort by the date or week the image was taken, the overall color tone, as well as whether they’re searching for portraits or specific file types, including photos, videos, or voice memos.

Samsung WB100 camera technologies
Users can also take advantage of the WB100’s Face Detection, Blink Detection, Smile Shot, and Beauty Shot technologies. Designed to help capture better portraits and group shots of family and friends, Face Detection technology detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Smile Shot automatically triggers the WB100 to take a photo only when the camera detects smiles on the subjects’ faces, and Blink Detection will automatically fire two consecutive shots if the camera detects that a subject’s eyes are closed. Beauty Shot is a unique functionality which will automatically enhance and balance skin tones as well as remove blemishes.

Samsung WB100

Samsung WB100 price & availability
Featuring a brushed stainless steel finish, the Samsung WB100 camera is as stylish as it is advanced. The camera offers a compact form factor highlighted by two analog dials found on top of the WB100’s body. The two dials give the WB100 a retro look and provide users with the ability to quickly glance down at the camera for an approximate readout of remaining battery life and memory capacity. Available in black or silver, the Samsung WB100 digital camera will be available in May 2009 at an MSRP of $379.99.

Samsung WB100 review
As soon as we receive a Samsung WB100 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Samsung WB100 review.

Samsung WB100

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).