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Samsung WB550

Ilse Jurrien
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Ilse Jurrien

Samsung Electronics America unveils a new 12 megapixel compact digital camera boasting a 24mm ultra-wide angle lens. The step up model from the HZ10W introduced in January at CES 2009, the 12 megapixel Samsung WB550 offers consumers one of the most powerful lenses on a compact point-and-shoot digital camera, featuring a 24mm ultra-wide angle Schneider lens coupled with a generous 10x optical zoom. For blur-free images, especially when using the Samsung WB550 at its maximum zoom, Samsung includes both Optical and Digital Image Stabilization. Optical Image Stabilization can be used independently or shooters can choose Dual Image Stabilization, which combines the strengths of Optical and Digital Image Stab

Samsung WB550

Samsung WB550 HD video capture
Like the HZ10W, the WB550 puts high-definition video recording in the palm of users’ hands. With the Samsung WB550, consumers have the ability to record high-definition video at a resolution of 720p, and utilize the camera’s full 10x optical zoom. Samsung also incorporates H.264 compression and offers consumers true HDMI connectivity, which allows the camera to be connected directly to an HDTV without the need for a cradle. Additionally, the WB550’s ultra-clear, three-inch LCD screen is sure to turn heads and gives consumers the ability to easily frame their shots and review their images and video in any condition, even in direct sunlight.

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Samsung WB550 - Automatic and manual control
Designed for a range of consumers, including entry-level photographers and advanced amateurs, the Samsung WB550 digital camera offers a variety of shooting modes, including Manual. The camera’s Manual shooting mode allows users to manually configure settings such as shutter speed, aperture, exposure, and ISO values. Similar to the also newly announced Samsung WB100, the Samsung WB550 also features a highly intuitive suite of automatic controls designed to help improve one’s ability to take great digital images. The camera’s advanced automatic shooting options include Face Detection, Smile Shot, Blink Detection, Beauty Shot, as well as Smart Auto, which automatically selects the appropriate scene mode for the user, and Smart Album, which simplifies the process of searching for an image saved on a memory card.

Samsung WB550

Samsung WB550 Price & Availability
The new Samsung WB550 is Samsung’s second mega-zoom, point-and-shoot digital camera, offering consumers one of the most powerful lenses on a compact point-and-shoot with an impressive focal length of 24-240mm (35mm film equivalent). The Samsung WB550 will be available in March 2009 at an MSRP of $329.99.

Samsung WB550

Samsung WB550 review
As soon as we receive a Samsung WB550 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Samsung WB550 review.

Samsung WB550

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).