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Samsung IT100

Dennis Hissink
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Dennis Hissink

Samsung announces a new point-and-shoot digital camera, the IT100 - also known as Samsung SL820 in the USA. Stylish and advanced, the 12.2 megapixel Samsung IT100 allows consumers to experience higher-end features and performance at more affordable prices. Samsung’s new IT100 offers users a 28mm wide-angle lens. The IT100 offers users a powerful 5x optical zoom paired with Optical and Digital Image Stabilization. Shooters have the option of simply using Optical Image Stabilization to help reduce blur caused by hand shake, which is ideal for well lit environments. Or, users can choose Dual Image Stabilization and combine the strengths of Optical and Digital Image Stabilization.

Samsung IT100

Samsung IT100 digital camera
Dual Image Stabilization is ideal for low-light environments and is activated automatically where the use of a flash is not desired. The Samsung IT100 digital camera also boasts a large three inch LCD screen for composing shots and reviewing photos and video.

Samsung IT100 HD video recording
The new Samsung IT100 offers consumers high-definition video recording at a resolution of 720p, as well as HDMI connectivity, allowing the camera to be connected to an HDTV through a cradle for reviewing footage and photos. The new Samsung camera also utilizes H.264 compression, an advanced codec that allows users to record video for longer periods of time. Consumers can use the 5x optical zoom and Optical Image Stabilization while recording video.

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Samsung IT100 offers a high price quality ratio
“As the bar for digital cameras continues to be set higher, Samsung remains committed to introducing the most advanced intelligence features at an affordable price point,” said ChoongHyun Hwang, vice president of Strategic Marketing at Samsung Digital Imaging Company. “The new Samsung IT100 offers a longer zoom, larger LCD screen and HD video - which are all features traditionally associated with higher-priced and higher-end digital cameras.”

Smart Auto mode on the Samsung IT100
The Samsung IT100 offers an array of automatic controls, including Samsung’s Smart Auto mode. When in use, Smart Auto will automatically choose from one of the cameras’ 11 “scene modes,” selecting the most appropriate mode for the shooter’s environment. For example, if the user is taking a photo of a mountain range, Smart Auto will automatically select the “Landscape” scene mode. If the user proceeds to take a photo of an individual, Smart Auto will switch to the “Portrait” scene mode with no manual action required.

Samsung IT100

Samsung IT100 - Smart Album program
In addition to Smart Auto, the Samsung IT100 also features Samsung’s proprietary Smart Album program, which allows users to search through the various files they have saved on their memory card for a specific image. Smart Album automatically organizes the user’s digital images and gives them the ability to narrow their search based on the date or month the image was taken, the file type, the overall color tone and whether it’s a photo, video, or voice memo.

Samsung IT100 camera features
Other automatic features found on the Samsung IT100 includes Face Detection, Blink Detection, Smile Shot, and Beauty Shot. Designed to help capture better portraits and group shots of family and friends, Face Detection technology detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Smile Shot automatically triggers the LT100 to take a photo only when a smile is detected on the subjects’ faces, and Blink Detection will automatically fire two consecutive shots if a subject’s eyes are closed. Beauty Shot is a progressive function that can automatically brighten and even out skin tones as well as remove blemishes.

Samsung IT100

Samsung IT100 incorporates Frame Guide
The IT100 features Samsung’s new Frame guide feature so you no longer need rely on the technological capabilities of strangers for perfect holiday snaps. When you use the setting, the camera takes a ghost picture of your desired shot and displays a template when you pass the camera over to someone else - ensuring they take the picture you want them to take. The Samsung IT100 is available in a range of colours including silver, black, and red and will retail at £229 (TBC) from leading high street and online retailers from April 2009.

Samsung IT100 review
As soon as we receive a Samsung IT100 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Samsung IT100 review.

Samsung IT100

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).