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Fujifilm FinePix S1500

Dennis Hissink
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Dennis Hissink

Fujifilm announces the introduction of the FinePix S1500, a compact, extremely lightweight digital camera, packing an impressive 12x optical zoom lens and Dual Image Stabilisation. Perfect for advanced amateur photographers the 10 Megapixel Fujifilm FinePix S1500 features a versatile Fujinon 12x optical zoom (33mm-396mm equivalent), Face Detection technology with automatic red-eye removal, Dual Image Stabilisation (combining CCD-shift with high ISO), ISO levels of up to ISO 6400 (at 3MP), and a brand new Tracking Auto Focus function. This, along with features such as Panorama Shooting Mode and Instant zoom, make the Fujifilm S1500 a camera that will suit every member of the family.

Fujifilm FinePix S1500

Fujifilm FinePix S1500 - Dual Image Stabilisation
In addition to offering incredible zoom range, the Fujifilm FinePix S1500 features combined CCD-shift and image stabilisation to avoid the effects of camera shake at longer shutter speeds. Dual Image Stabilisation facilitates long distance and fast action shots by ensuring that blur is minimised and photographic quality is always guaranteed.

Tracking Auto Focus feature on the Fujifilm S1500
The Fujifilm S1500's new Tracking Auto Focus function means that users can track a moving subject whilst ensuring focus is maintained, even when using the full eye-watering 12x zoom. This feature is ideal for kids who are always on the go, dogs bounding through fields, or Dads wanting to capture the perfect sports action shot. Simply focus, press the shutter half way and the camera will lock on to the subject, ready for you to take the perfect shot.

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Fujifilm FinePix S1500 camera features
As well as Tracking AF, the Fuji FinePix S1500 includes numerous other features which will make it a hit with the all-action family.
Instant Zoom helps to capture moving subjects at high zoom settings, and works alongside Face Detection when shooting pictures of people.
Panorama Shooting Mode, first featured on the popular FinePix S1000fd, this enables users to create impressive panoramic pictures by seamlessly stitching together three separate photos.
Continuous Shooting is great when capturing sports and action shots. The camera can fire an impressive 7.5 frames per second up to 15 frames (at 2MP) or 3.3 frames per second up to 6 frames (at 5MP).

Fujifilm FinePix S1500 High Speed Playback
Once images have been recorded, they can be easily viewed via High Speed Playback or Micro Thumbnail View. High Speed Playback displays 10 frames per second making it quick and easy to find your favourite image. Alternatively, users can use Micro Thumbnail View which shows up to 100 thumbnails on the back of the large 2.7" LCD screen.

Fujifilm FinePix S1500

Fujifilm S1500 - Scene Recognition AUTO
Plus, to make taking great images as easy as possible, the Fujifilm FinePix S1500 has Scene Recognition AUTO, which cleverly detects a scene without any need to pre-select the mode on the camera. Having identified the most commonly photographed subjects, Fujifilm has developed technology to automatically identify and recognise different scenes - Portrait, Backlight Portrait, Night Portrait, Landscape, Night and Macro. Once the scene in the frame has been detected, the camera will optimise the settings to capture the most stunning photo of your chosen subject. Portrait Mode works in conjunction with Face Detection technology to get the best possible portraits, instantly removing red-eye.

Fujifilm FinePix S1500 - Lightweight camera body
The compact and lightweight body is small and portable, making it perfect for holidays, family days out, or for snapping around the house. Inside the tiny shell is a massive 12x zoom, ideal for a wide range of subjects. The Fujifilm S1500 features an internal memory of 52MB, which also helps as a great storage option. With a low-power consumption (operating on four AA type alkaline batteries) the FinePix S1500 is the perfect camera for the energy-conscious consumer.

Fujifilm FinePix S1500

Fujifilm FinePix S1500 Features
10 Megapixels
12x zoom lens
Dual Image Stabilisation
2.7" LCD
Tracking Auto Focus
Instant zoom
Panorama Shooting Mode
Full Photographic Control
SR Auto
ISO to 6400 (at 3MP) sensitivity
16 scene modes
Face Detection Technology with automatic red-eye removal
300 shot battery life (with AA Batteries) and up to 700 shot battery life with AA Lithium Batteries

Fujifilm FinePix S1500 review
As soon as we receive a Fujifilm S1500 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Fujifilm FinePix S1500 review.

Fujifilm FinePix S1500

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).