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Nikon Coolpix P90

Ilse Jurrien
PMA 2018 Report
Tuesday 3rd, March 2009
Posted by: Ilse Jurrien

Nikon Europe is proud to announce the new Nikon Coolpix P90 digital camera. Automatically detecting as many as 12 faces in the shot, Face-priority AF helps produce satisfying portraits by adjusting focus and exposure. Smile Timer helps to faithfully record precious moments by automatically releasing the shutter when the subject smiles. The new Blink Proof function on the Nikon Coolpix P90 automatically shoots two sequential frames and saves the shot in which the subject’s eyes are open-wide. And, the Nikon P90 offers advanced red-eye reduction capability and In-Camera Red-Eye Fix automatically corrects any perceived red-eye effect before saving the image to memory.

Nikon Coolpix P90

Nikon Coolpix P90 - VR image stabilization
Compensating for the effects of camera shake to realize sharper results and contribute to a more reassuring shooting experience, image sensor shift VR image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements. This is particularly helpful when taking advantage of the Nikon Coopix P90 24x zoom lens' super-telephoto focal lengths, or when shooting in lower-lighting conditions.

Nikon P90 features ISO 6400 capability
A variety of light sensitivity controls create new opportunities to take sharper, more natural-looking photos in lower light conditions, or to capture fast-moving subjects with outstanding clarity. Sensitivity of up to ISO 6400 can be set using manual control. The Auto control feature on the Nikon P90 is available for settings between ISO 64 through ISO 800. High ISO Sensitivity Auto (ISO 64-1600) can be used to have the P90 camera analyze the brightness of the scene and automatically select the optimum ISO setting. And, the Nikon Coolpix P90 offers a fixed range auto allowing sensitivity to be limited between a range from ISO 64 to 100, 200 or 400.

Nikon Coolpix P90

Nikon Coolpix P90 - 3" vari-ange LCD
In addition to the 3" high-resolution vari-angle LCD with anti-reflection coating, the Nikon Coolpix P90 features the versatility of an electronic viewfinder that further enhances compositional freedom and accuracy under all lighting conditions. Furthermore, the Nikon Coolpix P90 offers Active D-Lighting technology during shooting, a unique technology that adds light and detail where necessary while leaving correctly-exposed areas untouched to produce significantly improved images with a more natural-looking finish.

Nikon P90 digital camera - Quick Retouch function
The Quick Retouch feature on the Nikon P90 adds the right finishing touch to your photos by automatically creating a retouched copy with the best balance of contrast and saturation.

Nikon Coolpix P90

Nikon Coolpix P90 Features
• Macro shooting from as close as 1 cm (0.4 in.)
• 16 handy scene modes for optimized shooting in various settings
• Scene Auto Selector
• Motion Detection
• BSS (Best Shot Selector)
• Optimize image (including monochrome filter effect)
• Distortion Control for optimum quality when shooting architecture or landscapes
• Five movie modes with sound, plus time-lapse movie mode
• Active Zoom
• 1:1 size format
• Time zone function for easy setting of multiple locations
• Approx. 47 MB of internal memory
• Hi-Speed USB connectivity

Nikon Coolpix P90 review
As soon as we receive a Nikon Coopix P90 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Nikon P90 review.

Nikon Coolpix P90

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).