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Canon PowerShot A480

Dennis Hissink
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Dennis Hissink

Canon replaces its popular PowerShot A470 with a new 10.0 Megapixel model: the PowerShot A480. Redesigned for even more intuitive operation, the Canon A480 offers a new build and design that is 25% smaller - in a choice of silver, red, blue or black. Flexible framing of shots is made easy by a 3.3x Canon optical zoom, while Canon’s DIGIC III delivers high image quality, superb colour reproduction, Face Detection and Motion Detection Technology. “Whether you’re 7 years old or 70, the Canon A480 offers a great-value way to discover the fun of taking pictures,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This camera brings Canon’s unrivalled image quality to its widest audience yet.”

Canon PowerShot A480

Canon A480 offers 10 Megapixel sensor and improved user interface
Every aspect of the PowerShot A480 has been redesigned with one thing in mind: ease of use. Thanks to a new, simplified button layout - with dedicated buttons for zoom, mode and playback and an improved User Interface, it’s as easy to operate as it is to carry. Compact proportions make the PowerShot A480 an ideal ‘take-anywhere’ camera, perfect for capturing spontaneous snapshots. The PowerShot A480 uses a 10.0 Megapixel sensor to capture every scene in vivid detail, ready for printing at sizes as large as A3+. This is complemented by a 3.3x optical zoom, which provides the flexibility to frame everyday shots to perfection.

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Portrait photography with Canon PowerShot A480 camera
At the heart of the PowerShot A480 is Canon’s DIGIC III image processor. As well as ensuring exceptional image quality - with ultra-low noise levels and outstanding colour reproduction - DIGIC III drives the rapid response times, and Canon’s own Face Detection Technology. Designed to make great people shots easier than ever, Face Detection Technology detects up to nine faces in a scene and adjusts focus, exposure, flash settings and white balance – for optimal results with natural-looking skin tones. To keep shots looking sharp, Motion Detection Technology uses changes in scene information to identify subject motion and camera-shake. ISO is then optimised for minimum blur and maximum image quality.

Canon PowerShot A480

Canon PowerShot A480 supports video and photo
A range of 15 preset shooting modes allows any user to instantly get the correct settings for common scenes. Options include dedicated Kids & Pets, Sunset, and Indoor modes. It’s also equally easy to shoot spontaneous 30fps video clips, ready for upload to the internet or sharing via the bright 2.5” LCD screen. Plus, because the PowerShot A480 is powered by AA batteries, users can enjoy a convenient, readily available source of power.

Canon PowerShot A480

Canon PowerShot A480 Functions
• Compact, lightweight 10.0 Megapixel camera
• Four colour variations (silver, red, blue or black)
• Canon 3.3x optical zoom
• Easy to use, with simple button layout and intuitive user interface
• 2.5” LCD with Image Inspection Tool for focus checking
• People shots made easy with Face Detection AF/AE/FE/WB
• Red-Eye Correction in both shooting and playback
• DIGIC III processing delivers high-quality images and intelligent technologies
• Combats blur with Motion Detection Technology
• Smooth, 30fps VGA movies with Long Play mode
• 15 shooting modes
• Safety FE avoids blow-out when the flash is used
• Powered by AA batteries

Canon PowerShot A480

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).