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Panasonic Lumix FS7

Mark Peters
PMA 2018 Report
Tuesday 3rd, March 2009
Posted by: Mark Peters

Panasonic is pleased to introduce the new 10.1-megapixel DMC-FS7 digital camera with a bright F2.8 Leica DC lens and 4x optical zoom (equivalent to 33mm to 132 mm on a 35mm film camera). The Panasonic FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures. The iA (Intelligent Auto) mode incorporated in the Panasonic DMC-FS7 comprises of four major functions, Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector and Face Detection. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur.

Panasonic Lumix FS7

Panasonic Lumix FS7 digital camera features
The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. Also, the Panasonic Lumix FS7 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. Not only that, the unwanted red-eye effect caused by the use of the flash can be digitally corrected. The newly added independent iA button on the top of the camera lets enter the iA mode directly. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Panasonic Lumix DMC-FS7 - 2.7” LCD screen
The high-performance image-processing LSI the Venus Engine IV to assure higher-quality pictures with an advanced signal processing system. Also, it helps the camera to feature a quick responses. The Panasonic DMC-FS7 incorporates a 2.7-inch large LCD, having 230,000-dot high resolution and Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. Other various upgrades makes the Panasonic FS7 enhance fun of taking pictures. Dressed in the metal-finished panel, the slim and sleek Panasonic Lumix FS7 offers an enjoyment of taking great snapshots casually with committed ease of operation and cost performance especially for young beginners. The DMC-FS7 will be available in silver, black, blue, pink and green.

Panasonic Lumix FS7 equipped with iA mode
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode is also further advanced with the integration of digital red-eye reduction in its Face Detection. In iA mode the digital camera does all the work, activating Mega O.I.S. (optical image stabilizer), Intelligent ISO Control, Intelligent Scene Selector and Face Detection. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

Face detection & Intelligent Scene Selector
Face detection accuracy has been increased in the Panasonic FS7 to now provide continuous adjustment of the focus and exposure even if the face is turned sideways to the camera. Plus, the red-eye effect can be digitally corrected automatically when it occurs due to the use the flash. Intelligent Scene Selector, which automatically selects whichever of 5 scene modes -- Macro, Portrait, Scenery, Night Portrait, and Night Scenery - that best suits the shooting situation. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject.

Panasonic DMC-FS7 offers MEGA O.I.S.
The Quick AF system allows the Panasonic Lumix FS7 digital camera to keep focus on the subject while the digital camera is in recording mode even before without pressing a shutter button halfway, to get best result out of a shutter chance because the focus is always near the subject and the AF time is minimized. In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include MEGA O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The MEGA O.I.S. conventionally has mode 1 and 2, and now it has AUTO mode to select the suitable one between the modes according to the zoom ratio being used.

Panasonic Lumix FS7

Panasonic FS7 a super-versatile digital camera
The user can activate all of these useful, convenient shooting-assist functions by simply pressing an independent iA button on the top of the camera, which is newly equipped for direct activation of the mode. All these makes the Panasonic Lumix DMC-FS7 the ultimate, super-versatile automatic digital camera for capturing clear, beautiful, mistake-free photos with ease.

Leica DC Vario-Elmarit zoom lens
The 10.1-megapixel Panasonic DMC-FS7 digital camera packages a bright F2.8 Leica DC VARIO-ELMARIT lens with 4x optical zoom into a slim, compact body. Comprising 6 elements in 5 groups, including 3 aspherical lenses with 4 aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet passing Leica's stringent standards to deliver an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 7.1x (234mm) by using the center part of the CCD.

Panasonic Lumix DMC-FS7 takes HD photos
All Lumix cameras, including the Panasonic FS7, can take 1920x1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with Viera Image Viewer (internal SD card slot). For the motion picture, the Panasonic DMC-FS7 records WVGA (848 x 480) motion pictures at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture also fits a wide-screen (16:9) TV perfectly, to offer extremely impressive viewing.

Panasonic Lumix FS7

Photo frame mode on the Panasonic Lumix FS7
The new Panasonic Lumix DMC-FS7 features a variety of functionalities to expand fun and convenience for users at every stage to enjoy taking beautiful pictures. The user can select from among several icons for the camera to use for indicating when the subject is in focus. In addition to the conventional dot, a flower, car and several other new shapes are available. The Panasonic FS7 also adds a new “Photo Frame” mode. It lets the user put attractive borders around the photo. When printed, the photos look like postcards in picture frames, making them ideal as presents. With the My Scene setting. The user can assign up to two specific scene modes, which you use most often, to that setting, and switch instantly to those modes when desired.

Panasonic Photo Fun Studio 3.0 software
The latest version of exciting software PhotoFunStudio 3.0 comes bundled with the Panasonic Lumix FS7. The Panasonic Photo Studio 3.0 allows the user to edit or organize a collection of photos with more ease and fun. It features Face Recognition function that recognizes the faces in the picture stored in your PC to sort the photos by faces. Conventionally, you had to pick up one by one out of hundreds of photos when you only want the picture of a specific person. But with the Panasonic Photo Fun Studio 3.0, the software automatically does it once the face is registered regardless of the camera type you used. On the sophisticated interface, you can also enjoy emotional slideshow with a variety of effects. Motion pictures (MOV or MPEG2) can also be uploaded directly to YouTube. As soon as a full production digital camera sample will be available you can expect a full Panasonic Lumix DMC-FS7 review from us, including our usual sample photo gallery.

Panasonic Lumix FS7

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).