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Panasonic Lumix FS15

Dennis Hissink
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Dennis Hissink

Panasonic introduces the new 12.1 megapixel Panasonic DMC-FS15 camera of 29mm wide angle Leica DC lens with 5x optical zoom (equivalent to 29mm to 145 mm on a 35mm film camera) as a member of Lumix new FS series. The new FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures. Panasonic's iA (intelligent auto) mode, which makes it easy for anyone to take beautiful photos by detecting the scene and optimizing the settings, has been further enhanced for new Panasonic LUMIX FS15 to comprehend AF tracking and Intelligent Exposure functions.

Panasonic Lumix FS15

Panasonic Lumix FS15 - AF Tracking function & Face detection
The newly added AF Tracking function automatically tracks the subject once the AF has been set even if the subject moves around, making it easier to capture sharp, well-focused photos of decisive moments. The Intelligent Exposure function helps capture natural-looking, true-to-life images by suppressing blocked shadows and blown highlights. Also, the Panasonic FS15 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. Face detection accuracy has also been increased, allowing continuous AF/AE adjustment even if a face moves or turns sideways to the camera. Not only that, the unwanted red-eye effect caused by the use of the flash can be digitally corrected.

Entry level Panasonic LUMIX FS15 digital camera
The newly added independent iA button on the top of the camera lets enter the iA mode directly. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Panasonic LUMIX DMC-FS15 LCD screen
The Panasonic DMC-FS15 pursues further compactness with a 2.7-inch LCD with 230,000-dot high resolution and Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. Other various upgrades make Panasonic FS15 enhance fun of taking pictures. The startup time is dramatically shortened to 1.2 sec, letting you to capture the spur-of-the-moment. Dressed in the metal-finished panel, the slim and sleek Panasonic DMC-FS15 offers an enjoyment of taking great snapshots casually with committed ease of operation even for beginners.

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Panasonic FS15 offers easy to use operation
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode is also further advanced with the inclusion of the AF tracking, Intelligent Exposure feature for Panasonic DMC-FS15. Furthermore, digital red-eye correction is also integrated in the Face Detection. In iA mode the camera does all the work, activating AF tracking, Mega O.I.S. (optical image stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Face Detection, and Intelligent Exposure. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

Panasonic LUMIX FS15 Action photography
With the new AF Tracking function, the user can "lock" the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down. This makes it easier to capture the perfect moment clearly and in sharp focus when shooting images of a child, pet, sports or any scene with moving subjects and spur-of-the-moment action. Intelligent Exposure suppresses blocked shadows and blown highlights to capture images that look natural and true-to-life. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject.

Panasonic Lumix FS15

Scene selector and Face detection
Face detection accuracy has been increased in the Panasonic LUMIX FS15 to now provide continuous adjustment of the focus and exposure even if the face is turned sideways to the camera. Combined with AF Tracking, Face Detection helps users capture special moments, including the fleeting expressions on the faces of active children. Plus, with the Panasonic DMC-FS15, the red-eye effect can be digitally corrected automatically when it occurs due to the use the flash. Intelligent Scene Selector, which automatically selects whichever of 5 scene modes - Macro, Portrait, Scenery, Night Portrait, and Night Scenery - that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before without pressing a shutter button halfway, to get best result out of a shutter chance because the focus is always near the subject and the AF time is minimized.

Sharp images with MEGA O.I.S stabilizer
In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include MEGA O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The MEGA O.I.S. conventionally has mode 1 and 2, and now it has AUTO mode to select the suitable one between the modes according to the zoom ratio being used. The user can activate all of these useful, convenient shooting-assist functions by simply pressing an independent iA button on the top of the camera, which is newly equipped for direct activation of the mode. All these make the FS15 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.

Panasonic Lumix FS15

Leica DC VARIO-ELMAR lens for great picture quality
The 12.1-megapixel Panasonic LUMIC DMC-FS15 packages a 29mm wide-angle Leica DC VARIO-ELMAR lens with 5x optical zoom into a slim, compact body. Comprising 7 elements in 6 groups, including 3 aspherical lenses with 4 aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet passing Leica's stringent standards to deliver an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 9.8x (294mm) by using the centre part of the CCD. The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images.

Panasonic LUMIX DMC-FS15 features
The new DMC-FS15 feature a variety of functionalities to expand fun and convenience for users at every stage to enjoy taking beautiful pictures. The user can select from among several icons for the camera to use for indicating when the subject is in focus. In addition to the conventional dot, a flower, car and several other new shapes are available. Newly added Photo Frame mode lets the user put attractive borders around the photo. When printed, the photos look like postcards in picture frames, making them ideal as presents. With the My Scene setting, which is also new on Panasonic DMC-FS15, the user can assign up to specific Scene modes to that setting, and switch instantly to the mode when desired. The minimum shooting distance has been shortened to 3 cm in the Panasonic LUMIX DMC-FS15. Using the digital Zoom Macro function, the user can pull subjects even closer than the closest point possible with the wide-angle setting, and capture dramatic close-ups. The Panasonic LUMIX DMC-FS15 will be available in silver, black and blue. As soon as a full production digital camera sample will be available you can expect a full Panasonic Lumix DMC-FS15 review from us, including our usual sample photo gallery.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).