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Panasonic Lumix LS85

Mark Peters
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Mark Peters

Panasonic introduces the 8.1 megapixel Panasonic DMC-LS85 camera that runs on AA batteries featuring ultimate ease of use with iA(Intelligent Auto) mode as a successor to the LS80. Apart from AA battery operation cameras, Panasonic LUMIX LS85 boasts powerful 4x optical zoom and bright F2.8 high quality LUMIX DC VARIO lens (equivalent to 33mm to 132 mm on a 35mm film camera). The iA mode, which comprises various shooting-assist functions, has been newly incorporated in the Panasonic LS85. This mode comprises of four major functions, Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector and Face Detection. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur.

Panasonic Lumix LS85

Panasonic LUMIX LS85 Scene selector
The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. The Face Detection system detects human faces to set the focus and appropriate exposure for them automatically. Also, the Quick AF system allows the Panasonic LUMIX LS85 to keep focus on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. Once you enter iA mode just pressing an dedicated button on top of the camera, these multi-capable functions happen automatically. So you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

High resolution LCD for great digital image experience
The DMC-LS85 incorporates a 2.5-inch large LCD featuring 230,000-dot high resolution and Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. Slideshows of captured images now offer a music effect that matches the mood so you can enjoy watching or showing your pictures with emotional impact with the newly added speaker. Also, motion picture can now be recorded with audio with the microphone.

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Panasonic LS85 ideal for amateur photographers
Dressed in the metal-finished panel, the compact and easy-to-holed DMC-LS85 offer an ultimate ease in taking great snapshots casually especially for beginners. The Panasonic DMC-LS85 will be available in silver, black and pink (availability of models and colors may vary depending on the sales area.) Panasonic continues pursuing the ideal that anyone even at entry technical level of photography should be able to take beautiful pictures with ease, by incorporating the iA(Intelligent Auto) mode to reduce misshots. As the industry's most advanced countermeasures against blurring, MEGA O.I.S. (Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur are built into the Panasonic LUMIX LS85. Both image stabilizing technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.

Portrait photography with Panasonic LUMIX DMC-LS85
In addition to these two paramount anti-blurring technologies, the Face Detection system helps the camera to recognize human faces and to focus and set the exposure automatically. Up to 15 faces can be recognized simultaneously. Plus, the Intelligent Scene Selector automatically sets the appropriate scene mode according to the scene you're going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before without pressing a shutter button halfway, to get best result out of a shutter chance because the focus is always near the subject and the AF time is minimized.

Panasonic Lumix LS85

Creative photography via multimedia functionalities
The Panasonic LUMIX camera further offers wide variety of options to expand fun of photography. The Panasonic LUMIX DMC-LS85 provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments with the newly added speaker. All Panasonic Lumix cameras can take 1920x1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with Viera Image Viewer (internal SD card slot). For the motion picture, the Panasonic DMC-LS85 can record WVGA (848 x 480) motion pictures at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture also fits a wide-screen (16:9) TV perfectly, to offer extremely impressive viewing.

Panasonic Lumix LS85 entry level camera with SDHC support
The new Panasonic LUMIX DMC-LS85 features a variety of functionalities to expand convenience and fun for users at every stage to enjoy taking beautiful pictures. Start-up time is dramatically shortened by approx. 40% to be as quick as 1.8 sec while AF point is now increased from 5 to 9 for more accurate focusing. The internal memory is now doubled in capacity up to approx. 50MB, which is good enough to use as spare memory when you donít have an SDHC/SD Memory Card. Battery life is extended to shoot more than 270 photos (CIPA) with two AA batteries thanks to the low energy consumption of Venus Engine IV. For more stress-free operation, cursor key and buttons backside are now made larger. In addition, exclusively for the LS85, the level of easiness can be set by the user and if the user prefers the easiest way, additional setting menu will no longer be displayed to avoid confusion.

Panasonic Lumix LS85

Panasonic DMC-LS85 PHOTOfunSTUDIO 3.0 software
The latest version of exciting software PHOTOfunSTUDIO 3.0 comes bundled with DMC-LS85. The PHOTOfunSTUDIO 3.0 allows the user to edit or organize a collection of photos with more ease and fun. It features Face Recognition function that recognizes the faces in the picture stored in your PC to sort the photos by faces. Conventionally, you had to pick up one by one out of hundreds of photos when you only want the picture of a specific person. But with the PHOTOfunSTUDIO 3.0, the software automatically does it once the face is registered regardless of the camera type you used. On the sophisticated interface, you can also enjoy emotional slideshow with a variety of effects. Motion pictures (MOV or MPEG2) can also be upload directly to YouTube. As soon as a full production digital camera sample will be available you can expect a full Panasonic Lumix DMC-LS85 review from us, including our usual sample photo gallery.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).