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Sony CyberShot DSC-G3

Ilse Jurrien
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Ilse Jurrien

With a focus on making photo sharing easier and more convenient, Sony introduces the world’s first Wi-Fi enabled digital camera that uploads photos and videos to Web sites through any public hotspot due to its built-in Web browser. The new CyberShot DSC-G3 digital still camera answers one of the most pressing needs for photo enthusiasts: how to share those amazing photos and video clips of family, friends and events as soon as you shoot. The Cyber-shot camera makes it easy to upload images and video directly to popular photo and video sharing sites wherever a Wi-Fi connection is available. The Sony CyberShot DSC-G3 digital camera is now available in black for about $500.

Sony CyberShot G3

Sony CyberShot DSC-G3 offers Wi-Fi access
The new Sony camera can wirelessly connect to any public hotspot, including hotels, restaurants, coffee shops and airports. Like a computer, the camera can connect to free or fee-based hotspots, as well as to secure and unsecured access points. The new Sony DSC-G3 model comes with complimentary AT&T Wi-Fi access to Sony’s Easy Upload Home Page until Jan. 31, 2012. The Sony DSC-G3 includes Wi-Fi access at thousands of AT&T hotspots across the United States, including participating coffee shops, selected book stores and major quick-serve restaurant locations, as well as hundreds of upscale hotels and airports.

Sony G3 includes a built in Web browser
“By collaborating with Sony to launch the first digital still camera with a built in Web browser and embedded access across the entire AT&T Wi-Fi service network, we’re enabling consumers to gain quick and convenient access to Sony’s Easy Upload Homepage through thousands of AT&T Wi-Fi hotspots across the country,” said Glenn Lurie, president of AT&T’s emerging device organization. “The wireless capabilities and cutting-edge features of the Sony G3 camera with the reliable coverage of AT&T’s Wi-Fi network offers a unique consumer experience.”

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Sony DSC-G3 offers an easy upload feature
The Sony CyberShot G3 makes it easy to connect to the Internet and upload images. By pressing the WLAN button on the digital camera, you can open its embedded Web browser. After connecting to the Internet via wireless access points, the camera automatically navigates to the Sony Easy Upload Home Page, which includes direct links to photo sharing sites like Shutterfly and Picasa Web Albums; video sharing sites like YouTube and Dailymotion; and a photo and video sharing site, such as Photobucket. Also, the Sony CyberShot DSC-G3 camera allows you to access other sharing sites for uploading photos and videos through its Web browser.

Share pictures via the 3.5" LCD screen
Through the Sony Easy Upload Home Page, you can send e-mail notifications from the sharing Web sites to let friends and family know that you have posted new images and videos for viewing. This is perfect for sharing with loved ones that were not with you when you took the pictures or shot the videos. When friends and family are nearby, you can use the Cyber-shot G3 camera to access photos you may have already uploaded to sharing sites and display them on its high resolution 3.5-inch LCD screen.

Sony G3 camera features a Carl Zeiss zoom lens
In addition to its wireless sharing capabilities, the new Sony camera is built for high-performance imaging. The 10-megapixel camera is about three-fourths of an inch thin and includes a 4X optical zoom Carl Zeiss Vario-Tessar lens. Although compact enough to fit in the camera’s slim dimention, this lens provides excellent sharpness and color accuracy. The Intelligent Scene Recognition feature automatically identifies a total of eight types of scenes - backlight, backlight portrait, twilight, twilight portrait, twilight using a tripod, portrait, landscape and macro - and automatically optimizes camera settings for each challenging shooting situation, taking an additional shot in low and bright light scenarios.

Sony CyberShot G3

Face Detection & Intelligent Scene Recognition
With Sony’s Face Detection technology, the Sony CyberShot G3 camera detects faces in a scene and adjusts auto focus (AF), auto exposure (AE), flash and white balance accordingly. It can also distinguish between children and adults, allowing users to to prioritize faces according to their preference. Combining the Intelligent Scene Recognition feature with Face Detection technology, the camera includes an anti-blink function that helps make closed-eye photos a thing of the past. The camera automatically takes two shots and then determines whether the subject(s) have closed eyes. It will record images with open-eyed subjects. If both pictures have subject(s) with closed eyes, the cameras will record one and display a warning so you can try again.

Sony Smille Shutter & Dynamic Range Optimizer
Sony’s Smile Shutter technology automatically captures a smile the moment it happens. You can use the adult or child priority setting when shooting scenes containing both adults and children, and the camera will distinguish one face from another. The camera’s Dynamic Range Optimizer (DRO) determines the best exposure and contrast settings in almost any shooting environment, giving images a natural look with clearer details that match what you see with your naked eye. DRO also balances the contrast in scenes with strong highlight and shadow, recovering detail normally lost in shadow areas. Combining the benefits of Optical SteadyShot image stabilization with high sensitivity mode, Sony’s Double Anti-blur feature helps reduce camera shake blur, especially when there is low light.

Sony CyberShot G3

Sony CyberShot DSC-G3 Photo Library
The Sony Cyber-shot DSC-G3 camera model is also a “photo album in your pocket” and has 4GB of internal memory that can store nearly 1,000 full-resolution or 40,000 VGA-quality photos. The 3.5-inch (measured diagonally) wide touch panel Xtra Fine LCD screen is perfect for photo-like viewing with high contrast and wide-angle viewing. This Xtra Fine LCD screen delivers high resolution images (921,600 dots) that is approximately four times higher than conventional LCDs.

Sony Picture Motion Browser software
In addition to the in-camera organization and search functionality, bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC. The software lets you search and organize images by event or face, and you can display images in calendar or chronological views organized into folders.

Sony Cyber-shot G3 Price & Availability
The Sony G3 camera is now available in black for about $500. The camera and a range of accessories can be purchased online, at Sony Style retail stores, at military base exchanges and at authorized dealers nationwide. As soon as a full production sample will be available you can expect a full Sony CyberShot G3 review from us, including our usual test photos.

Sony CyberShot G3

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).