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Casio Exilim digital cameras

Mark Peters
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Mark Peters

Casio America releases some exciting details about its upcoming digital camera models. Soon to be released are the slim, compact High Speed Exilim EX-FS10 and Exilim EX-FC100 featuring high-speed burst shooting faster than an SLR camera, and the Exilim EX-Z400, EX-Z270, and EX-S12, which make the most of Casio’s high-speed image processing engine to enable users to cut and paste moving subjects onto still backgrounds. Casio has been a pioneer in digital cameras for over ten years. The new camera models maintain Casio’s long tradition of innovation and creativity. In 1995, Casio introduced the QV-10, the world’s first consumer digital camera with an LCD monitor so users could view the images they had just taken.

Casio Exilim digital cameras

Casio Exilim digital cameras
In 2002, the company released the Casio Exilim EX-S1, a card-sized camera so thin that it could be carried anywhere. In 2008, Casio launched the highly anticipated Exilim EX-F1 and Exilim EX-FH20, boasting high-speed burst shooting capabilities to ensure that users would never miss a crucial moment again, not to mention the ability to record high-speed movies that capture motion too fast for the human eye to perceive.

Fast Casio digital cameras
Casio’s effective use of fast digital technologies to deliver unprecedented high-speed burst shooting and high-speed image processing of these new models has exceeded all expectations of what digital cameras should be able to accomplish. These stylish cameras are the first bold step in a major transformation of the traditional definition of the photograph, offering users entirely new ways of enjoying still and moving images.

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Casio Exilim FS10 and Exilim FC100
By reducing the size of the circuitry and the image sensor units, Casio has produced two very small cameras that offer a high-speed 30 shot-per-second burst rate and high-speed movies at a maximum of 1000 fps. The Casio Exilim EX-FS10 is a card-sized camera just .64” thin, and the Casio Exilim EX-FC100 is a compact camera that fits perfectly in the palm of the hand. These cameras also offer a number of other innovative functions including allowing the user to capture a still image while viewing the movement of their subject in slow motion and automatically selecting and saving one frame from continuous shots.

Casio Exilim digital cameras

Casio Exilim Z400, Exilim Z270 and Exilim S12
Taking advantage of the high-speed image processing abilities of Casio’s state-of-the-art Exilim Engine 4.0, which is built into these models, the new Dynamic Photo function allows the photographer to cut out the main subject of interest in an image that has just been captured and then combine it with another image to form the background. Users can also cut and paste several rapid-succession images to create a moving subject on a still background. This function makes it easy for users to create composite scenes from an image juxtaposition that exists only in virtual reality, or they can create a composite image that conveys a certain message. Casio technologies like these are creating whole new avenues of enjoyment that go far beyond mere picture-taking, delivering greater creative and viewing pleasure.

Casio Exilim S5 digital camera
Also to be released at this time is the Casio Exilim EX-S5, a digital camera with a compact body based on a new design concept, which makes high-quality photographic functionality simpler to use than ever before.

Casio Exilim digital cameras

Digital camera manufacturer Casio
“Casio is dedicated to creating ‘out of the box’ features and new technology packed into our digital cameras,” said Bill Heuer, Vice President of Sales for Digital Imaging Division at Casio America, Inc. “We continue to be at the forefront of the digital camera market, providing new levels of convenience for the consumer taking photographs and shooting high-quality videos.”

Digital camera manufacturer Casio
The six new Casio cameras will be available at retail in March. The Casio EX-FS10, MSRP $349.99 will be available in blue, gray, red and white; the Casio EX-FC100, MSRP $399.99 will be available in gray and white; the Casio EX-Z400, MSRP $299.99, will be available in brown, gold and pink; the Casio EX-Z270, MSRP $229.99, will be available in black, gray, gold and pink; the Casio EX-S12, MSRP $249.99, will be available in silver, pink, green and black; and the Casio EX-S5, MSRP $179.99 will be available in blue, black gold, silver, pink and purple.

Casio Exilim digital cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).