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Sony CyberShot DSC-S950

Ilse Jurrien
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Ilse Jurrien

The new CyberShot S950 digital camera from Sony makes unforget-table images beautifully affordable. When real value counts as much as great pictures, the colourful Sony CyberShot S950 puts unbeatable Sony quality within everyone’s reach. Available in a choice of stylish silver, pink or black finishes, the easy-to-use Sony CyberShot S950 is your perfect introduction to the world of beautiful digital images. Image quality stands out, thanks to a generous 10.1 effective megapixel resolution and powerful 4x zoom lens to bring your subject closer. The Sony CyberShot S950 is equipped with a large 2.7-inch screen for viewing your shots in comfort.

Sony CyberShot S950

Sony CyberShot DSC-S950 digital camera
First-time camera users won’t be confused by simple shooting menus and a choice of six easy-to-use Scene Selection modes. There’s also a Easy Shooting mode that simplifies operation while offering helpful on-screen instructions. Originally introduced on high-end CyberShot models, enhanced Face Detection can track up to eight faces in a scene, fine-tuning focus and exposure for beautiful portraits. SteadyShot image stabilisation compensates for camera-shake. In tandem with a special High Sensitivity mode (max. ISO 3200), it’s the key to crisp, beautiful images - especially when you’re shooting indoors or in low light without a tripod.

Sony DSC-S950 Picture Motion Browser software
The Sony S950 includes Picture Motion Browser 4.0. The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. There’s also a wide range of optional accessories available to help you get even more from your CyberShot camera.

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GPS unit kit for the Sony CyberShot S950
A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by the Sony CyberShot S950, these can then be viewed on maps with Google Earth software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage. The Sony CyberShot DSC-S950 is immediately available. As soon as a full production sample will be available you can expect a full Sony CyberShot S950 review from us, including our usual test photos.

Sony CyberShot S950

Sony CyberShot S950 accessories
There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first a genuine leather case available in four colours (Black, Red, Brown & White) - LCS-CSVA. The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) - LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) - LCS-CSVC.

Sony CyberShot S950

Sony CyberShot DSC-S950 specifications
• 10.1 effective megapixels with 4x optical zoom
• SteadyShot for reduced camera shake
• Face Detection for beautiful portraits
• Large 2.7-inch LCD
• Three colour options: silver, pink, black

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).