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Sony CyberShot DSC-W210

Mark Peters
PMA 2018 Report
Monday 2nd, March 2009
Posted by: Mark Peters

The CyberShot W210 digital camera from Sony makes unforget-table images beautifully affordable. Packed with smart features like Smile Shutter and Intelligent Scene Recognition, the CyberShot W210 is your passport to gorgeous photos with more fun and less fuss. The latest addition to the stylish CyberShot W Series takes the hard work out of capturing amazing images, whatever you’re doing. Sporting a resolution of 12.1 effective megapixels, the Sony W210 features a top-quality Carl Zeiss lens with 4x optical zoom to bring your favourite subjects closer. The W210 camera model also features SteadyShot image stabilisation. Coupled with high sensitivity, this reduces camera shake for crisper pictures when you´re shooting handheld without a tripod.

Sony CyberShot W210

Sony CyberShot DSC-W210 digital camera
Smile Shutter captures more happy moments and is great fun to use, it automatically fires the shutter when someone smiles. Adjustable to prioritise children’s or adults’ smiles, it’s perfect for relaxed, informal portraits. Smile Shutter also works in conjunction with Face Detection. This fine-tunes focus, exposure, white balance and skin tones for beautiful portraits.

Sony CyberShot W210 high resolution photos
The Sony CyberShot DSC-W210 digital camera also features Intelligent Scene Recognition for simpler shooting in difficult conditions. This automatically adjusts camera settings for best results in a range of commonly-encountered situations like backlit scenes or twilight portraits. Detail-packed pictures can be enjoyed on the large, clear 2.7-inch LCD. High Definition slideshows with music add an extra dimension of fun to viewing your shots - either on the LCD or a connected BRAVIA television. PhotoTV HD means even more vibrant, colourful images when the camera is connected to a compatible BRAVIA TV (requires optional HD cable).

Sony DSC-W210 GPS unit
A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by the Sony CyberShot W210, these can then be viewed on maps with Google Earth software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage. The Sony CyberShot DSC-W210 is immediately available. As soon as a full production sample will be available you can expect a full Sony CyberShot W210 review from us, including our usual test photos.

Sony CyberShot W210

Sony Picture Motion Browser software
The Sony W210 includes Picture Motion Browser 4.0. The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. There’s also a wide range of optional accessories available to help you get even more from your CyberShot camera.

Sony CyberShot W210 accessories
There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first a genuine leather case available in four colours (Black, Red, Brown & White) - LCS-CSVA. The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) - LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) - LCS-CSVC.

Sony CyberShot W210

Sony CyberShot DSC-W210 specifications
• 12.1 effective megapixels
• Carl Zeiss 4x optical zoom lens
• Smile Shutter and Face Detection for beautiful portraits
• Intelligent Scene Recognition for simplified shooting
• 30mm Wide angle lens for getting more into your photos
• Colour options: silver, black, pink and green

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).