News alert

Sign-up for our PMA 2010 news headlines and get notified when new digital cameras are being launched at the 2010 PMA Show in Anaheim, California, USA...

RSS

The latest digital imaging news is also available through our PMA 2010 RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the PMA 2010 news. To use our RSS service you will need an RSS reader, of which there are many available online.

PMA 2010 RSSPMA 2010 News
PMA 2010 Sitemap by CategorySitemap by Category
PMA 2010 Sitemap by BrandSitemap by Brand

Samsung HZ10W

Ilse Jurrien
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Ilse Jurrien

Samsung’s new HZ10W is a compact, 10.2 mega pixel digital camera that takes wide-angle to a new level. Featuring an ultra-wide angle 24mm Schneider lens, the Samsung HZ10W goes beyond the 28mm wide angle focal length offered by other manufacturers while adding a powerful 10x optical zoom with telephoto capabilities of 240mm (35mm film equivalent). Opportunities to enhance one’s creativity thrive thanks to the wider focal length offered by the Samsung HZ10W’s ultra-wide angle, 24mm lens. With the ability to fit more of a desired scene into the shot, users no longer have to worry about asking a group of people to stand closer together to make sure everyone is in the photo.

Samsung HZ10W

Samsung HZ10W digital camera
Users can also capture even more impressive landscape images, communicating the full beauty of a mountain range or even cityscape, as they see it, without having to decide what to exclude when pressing the shutter button. The Samsung HZ10W’s 240mm (35mm film equivalent) telephoto zoom also allows users to be more creative and flexible when they shoot, adding peace of mind knowing that they can rely on the camera to help them capture the image they want, at any distance. Such a long zoom is ideal for sporting events, especially when far away from the action, or travel, when unable to determine what shooting scenario you may find yourself in. For added stability and blur-free images, especially when using the Samsung HZ10W at its maximum zoom, Samsung has incorporated both Optical and Digital Image Stabilization. The shooter has the option of simply using Optical Image Stabilization to help reduce blur caused by hand shake, ideal for well lit environments, or choosing Dual Image Stabilization and combining the strengths of Optical and Digital Image Stabilization. Dual Image Stabilization is ideal for low-light environments where the use of a flash is not desired as it activates both forms of stabilization simultaneously.

lala

Manual controls on the Samsung HZ10W
For shooters who wish to be in more control when it comes to taking digital images, the Samsung HZ10W offers a host of manual controls. Users can manually configure shutter speed, from 16 ~ 1/1,500 seconds, as well as adjust focus and aperture settings. Users can also dial in exposure in 1/3EV steps at a maximum of ±2EV and select a desired ISO value with options of 80, 100, 200, 400, 800, 1600, and even 3200 at a reduced resolution of three mega-pixels.

Samsung HZ10W offers a Smart Album program
The Samsung HZ10W also incorporates Samsung’s proprietary Smart Album program. Smart Album is useful tool which allows users to search through the various files they have saved on their memory card for a specific image. Smart Album automatically organizes the user’s digital images and gives them the ability to narrow their search based on the date or month the image was taken, the file type, whether it’s a photo, video, or voice memo, and the overall color tone.

Samsung HZ10W

Samsung HZ10W megazoom camera
“The megazoom Samsung HZ10W is one of the most feature-rich digital cameras in Samsung’s wide ranging family of digital imaging products,” said Tony Sorice, vice president of Sales and Marketing for Digital Imaging, at Samsung Electronics America. “The camera addresses demands in the marketplace, not only for longer zooms, but for wider focal lengths as well. Such powerful optics, combined with other advanced features like the ability to record HD video, will undoubtedly make the HZ10W an attractive model for anyone in the market for a new digital camera.”

Samsung HZ10W video capture
The Samsung HZ10W gives shooters the ability to capture video in 720p high-definition at 30 frames-per-second (fps). Thanks to H.264 compression, users can record video for longer periods of time, allowing them to better utilize the remaining memory capacity on their SD or SDHC memory card. Shooters can utilize Optical Image Stabilization and the camera’s 10x optical zoom while recording video, as well as Samsung’s Successive Recording mode, which allows the user to pause and then resume filming without having to save the clips as individual files.

Samsung HZ10W

Samsung HZ10W digital camera features
Designed to help capture better images, specifically portraits and group shots of family and friends, the HZ10W’s Face Detection technology detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Smile Shot automatically triggers the Samsung HZ10W to take a photo only when the camera detects smiles on the subjects’ faces, and Blink Detection will automatically fire three consecutive shots if the camera detects that a subject’s eyes are closed - a useful feature as it’s often difficult to distinguish closed eyes when composing a shot on an LCD screen. Another unique, automatic functionality of the Samsung HZ10W is Beauty Shot, which will automatically brighten and even out skin tones as well as remove blemishes. The Samsung HZ10W’s comprehensive suite of automatic controls also includes 13 scene modes, which give users the ability to effortlessly adjust the camera and capture the best image possible in any situation.

Samsung HZ10W price & availability
The Samsung HZ10W digital camera is available in black or silver, with silver trim, measures 4.13”W x 2.4”H x 1.4” D, and features a large 2.7 inch (230K pixels) LCD screen. The Samsung HZ10W will be available immediately at an MSRP of $299.99. As soon as a full production sample will be available you can expect a full Samsung HZ10W review from us, including our usual test photos.

Samsung HZ10W

Recommended related articles

Next or previous article

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).