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Olympus SP590UZ

Dennis Hissink
PMA 2018 Report
Monday 2nd, March 2009
Posted by: Dennis Hissink

Olympus rewrote the rule book again for how powerful a point-and-shoot camera’s zoom can be with the launch of the new 26x optical zoom SP-590 Ultra Zoom. Its extremely versatile zoom lens can capture extraordinary images at virtually any distance - from a delicate flower close up to wide-angle photographs of friends posing before the vast Grand Canyon, or even images shot from the back row of the stadium that look like they were taken courtside. The Olympus SP-590UZ is the “total package” and an investment in your imaging future that is well worth making. It offers the advanced manual controls that experienced photographers demand and find on a digital SLR (single lens reflex).

Olympus SP590UZ

12 Megapixel Olympus SP590UZ
At the same time, users can easily set the camera to operate like a simple point-and-shoot with automatic scene modes. It offers the compact body of an ultra zoom with the flexibility of high-performance optics usually found in interchangeable lenses for DSLR cameras, a 12-megapixel image sensor, Dual Image Stabilization, Face Detection, Ultra High-Speed Sequential shooting and a bright 2.7-inch LCD. Optical precision is the foundation for creating quality images. The bright, f2.8-5.0 lens provides the equivalent of 26-676mm focal length. Users can get close to the action with the compact 26x super telephoto zoom and at the same time, the wide-angle (26mm) lens captures more in each frame. Its super-macro capabilities capture the subtlest details. The compact lens construction combines aspherical lens elements and extra-low dispersion (ED) lens elements to deliver edge-to-edge sharpness and clarity. Whether it is capturing fast-action sports or everyday snapshots, this sturdy compact body with a wide-angle and telephoto lens provides the versatility to get the job done.

Olympus SP590UZ megazoom digital camera
“The Olympus SP-590 UZ brings subjects closer with the world’s most powerful optical zoom, and the zoom is just one of many elements that set this camera apart. Macro to wide-angle there are no compromises,” said Nadine Clark, product manager, Olympus Imaging America Inc. “Because of its compact size and an impressive zoom range, it’s the ideal choice for travelers and everyone who enjoys the great outdoors.”

Olympus SP590 UZ pre-capture scene modes
The Olympus SP-590UZ has a 12-megapixel sensor that enables consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image. Olympus’ ultra zoom cameras have been known for being the perfect, versatile solution for dual households; providing flexibility and manual controls for experienced shutterbugs, while being as easy and approachable as a point-and-shoot for novice or even first-time users. The Olympus SP590 UZ takes this to a new level with pre-capture scene modes: Multiple Exposure, Soft Background Focus and Beauty Mode. The new features enable creative effects to be made inside the camera as the images are captured! The new creative features were adopted from Olympus’ recently announced E-30 DSLR camera.

Better photographs with pre-capture scene modes
Multiple Exposure, in the new Olympus SP-590UZ, empowers consumers to take two separate photographs and overlay them to craft one unique image. Create a masterpiece for Mother’s Day with a beautiful image of the kids overlaying her favorite landscape. Use the new Soft Background Focus mode on your next trip to a National Park. It enables you to slightly blur the beautiful vista, lake or canyon in the background to accent the majestic wildlife in the foreground. Beauty Mode lets you soften shadows and smooth wrinkles or blemishes on your subject’s face - all in the camera and as you capture the image! Additionally, subtle edits can be made post-capture using the Beauty Fix mode. Choose “Clear Skin” to smooth a person’s complexion, “Dramatic Eye” to slightly emphasize the eyes, and “Sparkle Eye” to brighten and enhance the contrast of the iris and pupils. You can also apply all three edits at once. Have fun customizing your brilliant images without a PC and costly image editing software.

Olympus SP590UZ

Olympus SP590 UZ offers HDTV support
Gone are the days of friends and family huddling around a camera’s LCD to see the pictures you just snapped. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images on high-definition televisions. Simply connect the new SP590UZ to an HDTV with an HDMI cable, which can be purchased separately at any consumer electronics store.

xD Picture card and microSD memory card support
All Olympus digital point-and-shoot cameras accept xD-Picture Card media. Starting with products available in August 2008, they also accept microSD memory cards to capture images. The new Olympus SP-590 UZ offers the flexibility to use either xD-Picture Card or microSD memory cards, which is just one more advantage of Olympus point-and-shoot cameras.

Olympus SP590UZ

Olympus Master 2 Software
Olympus Master 2 Software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are easily organized by folders or albums and searchable by date in Calendar view. A direct link makes uploading your images and videos to YouTube easier than ever. Additionally, with one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee Theater Pack to create professional quality slide shows and DVDs from your pictures using any of several built-in templates. Additionally, create scrapbooks, greeting cards and other fun prints using the optional ArcSoft Print Creations plug-in.

Olympus SP590UZ price & availability
The Olympus SP-590 UZ will be available in March 2009. It will also include: Neck Strap, WIN/Mac USB Cable, Audio/Video Cable, four AA Batteries, MASD-1 (microSD Adapter), Manual, Warranty Card and Olympus Master 2 Software CD-ROM. Olympus SP-590UZ Estimated Street Price: $449.99 US. As soon as a full production sample will be available you can expect a full Olympus SP-590UZ review from us, including our usual test photos.

Olympus SP590UZ

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).