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Pentax Optio P70

Dennis Hissink
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Dennis Hissink

Pentax announces the launch of the Pentax Optio P70. With a stylish and ultra-thin body, this new high-performance model features a host of advanced functions that make impressive digital photography both effortless and enjoyable. The Optio P70 packages outstanding core features, such as a 4X optical zoom, approximately 12 effective megapixels for incredible high-resolution images, and a large, easy-to-view 2.7-inch colour LCD monitor, all in a high-quality metallic shell. Even with this robust feature set, the Optio P70 has been designed to be extremely compact, with a body as thin as 16.5 millimetres in some sections. The Pentax Optio P70 will be available at a MSRP of £149.

Pentax Optio P70

Pentax Optio P70 digital camera features
This new digital compact camera also offers a variety of user-friendly features, including Vertical Snap to facilitate vertical-position shooting; a Smile Capture function to automatically release the shutter when it detects a subjectís smile; and an Auto Picture mode to automatically select one of eight shooting modes for a given subject. The Pentax P70 is further enhanced by triple anti-shake protection using Pentax exclusive in-camera software, High-Sensitivity Shake Reduction, and Movie Shake Reduction modes. Taken together, these features produce high-quality digital photography with simple, effortless operation under any circumstance every time. The Pentax Optio P70 also offers a choice of five fun colours to suit the userís preference.

12 Megapixel Pentax Optio P70
The Pentax Optio P70 is designed for the highest level of performance and image quality in its class, thanks to the combination of approximately 12 effective megapixels producing incredible high-resolution images, a high-performance imaging engine for true-to-life colour reproduction, and a renowned smc Pentax lens. It even records movie clips at 1280 x 720 pixels, producing beautiful movies equivalent in quality to those of high-definition broadcast.

Pentax P70 wide angle zoom lens
The Pentax P70 uses an impressive 4X optical zoom lens covering a focal length from 4.9mm to 19.6mm (equivalent to approx. 27.5mm to 110mm in 35mm format). This covers a wide range of subjects and scenes, from wide-angle images of scenery, architecture, or group shots taken in close quarters, to telephoto images depicting detailed subjects at great distance. For higher-magnification photography, it is equipped with an Intelligent Zoom function. When combined with the optical zoom lens, this function extends the zoom range to approximately 25X without compromising the optical performance of the lens.

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Pentax Optio P70 camera design
The compact design of the Pentax P70 was achieved using new Pentax advanced technology, including the newly developed ďSliding Lens System. Size and weight were further saved by downsizing all parts, and using space-efficient high-density mounting technology. Both sides of the Pentax Optio P70 are gently rounded to provide the user with the most comfortable holding position possible, which also gives the camera an elegant shape that attracts the eye. Exterior blemishes have further been reduced by integrating the strap lug into the body. For a high-grade finish, meticulous attention is paid to every detail of the camera body, from the elegant, aluminium housing to chrome-coated parts that are gently contoured to radiate shine from every viewing angle. Additionally, to create a distinctive finishing touch, the silver model has a fine-textured sand finish, while colour models have a double-coating finish with a clear overcoat applied to primary colour paint.

Pentax Optio P70 vertical snap mode
The Pentax Optio P70ís unique Vertical Snap mode simplifies vertical-position shooting, as it allows the photographer to turn the power on and off and zoom the lens in and out with simple pushbutton operation on the back panel. In addition, all icons on the LCD monitor are automatically rotated for vertical-position viewing. This new mode provides the user with the same ease of operation as a mobile phone.

Pentax Optio P70

Pentax P70 features an auto picture mode
The Pentax Optio P70 features the advanced Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subjectís lighting and other conditions. This user-friendly mode not only makes the right mode choice for the photographer (from Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport, Standard and Candlelight modes), but also features an auto macro mode, which automatically switches the cameraís focus range to macro for close-up applications.

Super-fast Face Recognition AF & AE function
The Pentax Optio P70 features the Face Recognition AF & AE function, which is extremely handy for taking casual snapshots of friends and family. It optimises the focusing and exposure of the subject, up to 32 faces in a single image, in as little as 0.03 seconds. The Pentax P70 offers other user-friendly functions as well: a Smile Capture function automatically releases the shutter the instant it detects the subjectís smile; and a Blinking Detection function warns the photographer when the subjectís eyes close at the time of shutter release.

Pentax Optio P70

Pentax Optio P70 incorporates a 2.7" LCD
Despite its compact dimensions, the Pentax Optio P70 features a huge 2.7-inch high-brightness colour LCD monitor. Its bright screen not only makes image viewing easy while shooting and during playback, but also facilitates easier menu reading and mode setting.

Triple anti-shake protection on the Pentax P70
Pixel Track SR mode : When recording still images, the Pentax Optio E70ís new Pixel Track SR (Shake Reduction) mode effectively compensates for camera shake by processing affected images with exclusive software.
High-Sensitivity SR mode : When it detects low-lighting conditions in still-image shooting, the Optio E70 automatically raises its sensitivity as high as ISO 6400 to set a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake.
Movie SR mode : During movie shooting, the Pentax Optio E70 prevents blurry images by effectively minimizing annoying camera shake using exclusive software.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).