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Pentax Optio E70

Mark Peters
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Mark Peters

Pentax announces the launch of the Pentax Optio E70 digital compact camera. Featuring large control buttons, it offers easy, accessible camera operation to every user, especially for those new to digital cameras. Though it has been designed with accessibility for everyone in mind, the Optio E70 is equipped with advanced features to produce the high-quality digital images, such as Pentax triple anti-shake protection; Auto-focus and Auto-exposure modes capable of recognising up to 32 faces in only 0.03 seconds; approximately 10 effective megapixels for high resolution pictures; and a Green Mode which gives the camera responsibility for making all the necessary technical decisions, fre

Pentax Optio E70

Pentax Optio E70 digital camera
The Pentax Optio E70 also benefits from using AA alkaline batteries, which can be replaced easily on the go. Furthermore, the camera has a flush face without any protrusion from the lens, increasing its portability and making it the ideal travel companion. Since the Pentax Optio E70 is powered by a pair of world-standard AA-size batteries, the user can easily obtain replacements almost anywhere, making it an appealing choice for travel photography. In addition, owing to its power-saving design, the Pentax E70 records approximately 210 images with one set of alkaline batteries. The Optio E70ís shutter release button on the top panel and other control buttons on the back panel have been designed to be larger than those of conventional models to facilitate easier use. Coupled with the use of larger icons in the LCD monitor, the Pentax Optio E70 not only makes it quick and effortless to set desired modes and functions, but also provides at-a-glance confirmation of operational status.

Pentax E70 features an Auto Picture mode
The Pentax Optio E70 digital camera features the advanced Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject by detecting subject lighting and other conditions. This user-friendly mode not only makes the right mode choice for the photographer (from Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport and Standard modes), but it also features an auto macro mode, which automatically switches the cameraís focus range to macro in close-up applications.

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Face Recognition AF & AE function
The Pentax Optio E70 features the Face Recognition AF & AE function, which is extremely handy when taking casual snapshots of people. It optimizes the focusing and exposure status of the subject, up to 32 faces in a single image, in approximately 0.03 seconds. The Pentax E70 even offers other user-friendly functions: a Smile Capture function that automatically releases the shutter the instant it detects the subjectís smile; and a Blinking Detection function that warns the photographer when the subjectís eyes close at the time of shutter release.

Green mode on the Pentax E70
With the press of a button, the Optio E70ís Green mode selects the optimum combination of exposure settings, ISO sensitivity and other factors for a given subject or scene. It makes high-quality digital photography simple and effortless, even for first-time digital camera users. This mode also comes in handy when the photographer asks someone to take his/her picture, or when the user has lost track of the camera settings.

Pentax Optio E70

10 Megapixel Pentax Optio E70
The Pentax Optio E70 digital features approximately 10.0 effective megapixels - the highest among todayís entry-class models. Coupled with a new imaging engine with much-improved processing capacity and a high-performance Pentax lens, it assures high-quality digital images with edge-to-edge sharpness, even when enlarged to large-size prints.

Pentax Optio E70 zoom lens
Since the Pentax E70 comes equipped with a 3X optical zoom lens offering an angle of view equivalent to 35mm wide angle to 105mm telephoto in 35mm format, it can take a wide range of subjects, including landscapes, keepsake photos and portraits. For higher-magnification photography, it even comes with an Intelligent Zoom function, which extends the zoom range to approximately 17.1 times without compromising the optical zoom lens image quality.

Triple anti-shake protection on the Pentax E70
Pixel Track SR mode : When recording still images, the Optio E70ís new Pixel Track SR (Shake Reduction) mode effectively compensates for camera shake by processing affected images with exclusive software.
High-Sensitivity SR mode : When it detects low-lighting conditions in still-image shooting, the Optio E70 automatically raises its sensitivity as high as ISO 6400 to set a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake.
Movie SR mode : During movie shooting, the Optio E70 prevents blurry images by effectively minimizing annoying camera shake using exclusive software.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).