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Kodak EasyShare Z980

Ilse Jurrien
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Ilse Jurrien

Kodak announces the high-zoom Kodak Z980 digital camera, featuring outstanding control and Kodak’s innovative Smart Capture feature that consistently delivers high quality images. Featuring a wealth of power and versatility, the Kodak EasyShare Z980 digital camera offers a 26 mm wide angle, professional quality, 24X image stabilized optical zoom lens, a vertical shutter release and a hot shoe, all at an affordable price. The Kodak Z980 camera enables serious photographers to easily handle both long-distance and wide-angle shots, and boasts Kodak’s innovative Smart Capture feature, which automatically adjusts the camera’s settings to deliver brilliant images automatically.

Kodak EasyShare Z980

Kodak Z980 Megazoom camera
“The Kodak Z980 is an ideal camera for photographers looking to do more and get more from their digital camera,” said John Blake, General Manager Digital Capture and Devices, Vice President, Eastman Kodak Company. “The versatile lens, combined with our exclusive Smart Capture feature, lets consumers shoot great pictures in any setting - from daylight to night or from close-ups to landscapes, the camera makes adjustments automatically.”

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Kodak Z980 camera features
• Kodak Smart Capture feature, which analyzes scenes and adjusts camera settings
• 26 mm wide angle zoom lens
• 24x Schneider-Kreuznach Variogon Image Stabilized optical zoom lens
• HD picture and video capture
• Vertical shutter release and detachable vertical grip
• Hot shoe for the optional Kodak P20 flash
• 12 MP for prints up to 30”x40”
• Bright and detail-rich 3-inch indoor/outdoor color display
• Compatible with Kodak WI-FI Memory Cards and Kodak SDHC/SD Memory Cards;
• Available at US$399.95 MSRP from Spring, 2009.

Kodak EasyShare Z980

Kodak EasyShare M380 digital camera
Kodak also introduced new models to its M-Series Digital Camera line, led by the Kodak EasyShare M380 digital camera. A sleek but powerful digital camera for style-savvy consumers, the M380 delivers an innovative feature package led by Kodak’s Smart Capture feature, and also boasts a 10MP sensor, 5x optical zoom, and 2.7” LCD. The Kodak M380 will be available in black, red and teal, and retail at US$179 MSRP from March, 2009.

Kodak EasyShare Z980

Kodak EasyShare M340 digital camera
Also new to the Kodak M Series digital cameras is the Kodak EasyShare M340 digital camera, offering Smart Capture, 10MP sensor, 3x optical zoom, 2.7” LCD, in a slim body design; available in blue, blue-green, silver, and red, and retailing at US$149 MSRP from March, 2009.

Kodak EasyShare M340 digital camera
Also new to the Kodak M Series digital cameras is the Kodak EasyShare M320 digital camera, featuring Kodak Perfect Touch technology providing automatic red-eye reduction, shadow lightening and more. The Kodak M320 features a 9MP sensor, 3x optical zoom and a 2.7” LCD; available immediately in black, silver, red and blue, and retailing at US$129 MSRP.

Kodak EasyShare Z980

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).