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Panasonic Lumix DMC-ZS3

Ilse Jurrien
PMA 2010 Report
Monday 2nd, March 2009
Posted by: Ilse Jurrien

Panasonic introduces the Lumix DMC-ZS3 as the newest member of its acclaimed TZ series. With 10.1-megapixel, a 25mm ultra-wide-angle lens and 12x optical zoom, the Lumix ZS3 (in Europe known as Lumix TZ7) is a worthy addition to a series of digital cameras that have won worldwide popularity for packing powerful zoom lenses into compact bodies. The Panasonic Lumix ZS3 is a powerhouse performer with enormous versatility. The new Panasonic camera features a Leica DC Vario-Elmar lens. Compared with previous models, it extends the power of the optical zoom from 10x to 12x and expands the wide-angle lens from 28mm to an ultra-wide 25mm while reducing both size and weight of the body, giving it the range for virtually all shooting situations.

Panasonic Lumix ZS3

Panasonic Lumix ZS3 records HD motion image
The Panasonic DMC-ZS3 is the world’s first digital camera that records motion image in AVCHD Lite. The AVCHD Lite realizes long time recording of high-definition motion image. The well-considered operational command layout including an independent movie recording button makes the Lumix DMC-ZS3 a true hybrid - a single model that performs admirably as both a digital camera and digital camcorder while achieving smooth, easy operation in both modes.

Panasonic Lumix DMC-ZS3 offers Intelligent Auto mode
Panasonic's Intelligent Auto mode - a hallmark of Lumix cameras - now includes Face Recognition, a function that "remembers" faces from previous shots. When a familiar face appears in the frame, the camera will prioritize focus and exposure to capture it beautifully. This clever function makes it easy to get sharp and clear photos of loved ones in a group of people. iA mode is also available in Movie Mode. The Panasonic ZS3 automatically selects the most suitable Scene mode and helps to correct handshake, focus and brightness problems - making iA mode your one-stop solution to capture beautiful still and motion images.

Enjoy images and movies on the 3" LCD screen
The adoption of AVCHD Lite lets users enjoy watching not only still images but also HD movies just inserting the SDHC/SD memory card from the camera in the VIERA Image Viewer (built-in SDHC/SD Memory Card slot) on a VIERA HDTV to start playback. Alternatively, simply connect the Panasonic DMC-ZS3 digital camera via an optional mini-HDMI cable to a VIERA Link-equipped TV and use the TV's remote control to run slideshows including both still and motion images in the timeline. The Lumix ZS3 features a 3-inch, high resolution 460,000-dot Intelligent LCD with a wide viewing angle, improving visibility during recording and playback. Despite its superior lens specifications and functionality, the Panasonic ZS3 is smaller and lighter than its predecessors, making it easier to bring with you on your travels. Enjoy stunning photos and HD videos from 25mm wide-angle to 12x telephoto - the DMC-ZS3 is your ideal travel partner delivering ultimate performance in a pocket-sized body.

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Panasonic ZS3 features an ultra wide-angle Leica DC lens
The Panasonic Lumix ZS3 digital camera features a high-quality Leica DC Vario Elmar 25mm ultra-wide-angle lens with a 12x optical zoom. A lens like this, with a range from 25mm to 300mm in 35mm film equivalence, is almost inconceivable in such a small, lightweight camera. Comprising 10 elements in 8 groups, including 2 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, and utilizing new lens material in its design, this advanced lens unit realizes the outstandingly slim and compact body while passing Leica's stringent standards to deliver exceptional optical performance. The Extra Optical Zoom function that extends zoom power to 21.4x (at 3-megapixel resolution) by using the center part of the large CCD to bring subjects even closer without deteriorating the image quality.

Panasonic DMC-ZS3 offers 10 Megapixel resolution
The Lumix DMC-ZS3 has a 12-megapixel CCD and shoots with up to 10-megapixel resolution. This is because the CCD on the Panasonic Lumix ZS3 is multi-aspect that can reproduce images shot with the lens set from 25mm to 300mm in any of three aspect ratios - 4:3, 3:2 or 16:9 - so you can always capture dynamic, richly expressive shots with a wide perspective. The Multi Aspect mode lets you to take an image in all three aspect ratios simultaneously then choose the one that best suits your scene after shooting.

Panasonic Lumix ZS3

Motion picture recording on the Panasonic Lumix ZS3
In addition to Motion JPEG images, the Panasonic ZS3 can record high-definition motion picture in AVCHD Lite. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The DMC-ZS3 also features Dolby Digital Stereo Creator to record high quality audio, so you can match the beautiful motion images with outstanding stereo sound. Now on the Lumix DMC-ZS3, the popular iA (Intelligent Auto) is also available in motion image recording. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion on it so it always turns out beautifully. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. And Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.

Available functions in motion image recording mode
Motion image recording can be started by pressing a dedicated button on the camera's back panel - an extremely quick, convenient way to start motion image recording. Most of the camera’s settings will be carried over when switched to motion picture recording. The powerful 12x optical zoom is available in movie recording, too. A Wind Cut function is also available to block out most of the noise from background wind. The Panasonic Lumix DMC-ZS3 also provides a Color mode and carries over 17 different scene modes from photo scene modes in movie recording. In AVCHD Lite recording, you can select from three levels of motion image quality: SH (17 Mbps), H (13 Mbps) and L (9 Mbps).

View Panasonic Lumix DMC-ZS3 photos on a VIERA TV
Still or motion images recorded in AVCHD Lite on SD Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SDHC/SD Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your contents. Alternatively, you can use an optional Mini HDMI cable to output the still and motion images you took from the Panasonic ZS3 directly to the TV for VIERA Link. You can take maximum advantage of Lumix camera’s playback functions including the slideshow in which both still and motion images integrated in the timeline, category playback according to the scene mode you used or calendar display and so on. All control is possible using only the TV's remote control. In addition, with the included software PHOTOfunSTUDIO HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.

Panasonic Lumix ZS3

Panasonic PHOTOfunSTUDIO 3.0 HD Edition software
The latest version of the exciting bundled software PHOTOfunSTUDIO 3.0 HD Edition allows you to view, edit and archive your captured contents with greater ease and fun. Still and motion images can be transferred to the PC via a USB cable for viewing and archiving on the PC with the PHOTOfunSTUDIO 3.0 HD Edition installed. Using PHOTOfunSTUDIO 3.0 HD Edition, you can edit and remove unwanted portions of your video clips recorded in AVCHD Lite. Contents recorded in AVCHD Lite can be burned directly onto a DVD disc for viewing on a DIGA Blu-ray Disc player. Alternatively, you can use the software to convert your contents to MPEG2 format to burn onto a DVD disc.

Panasonic Lumix DMC-ZS3 software
The portrait images taken with the camera’s Face Recognition function are organized neatly in the folder of the name registered with the camera. Not only that, the software also features an independent Face Recognition function that recognizes the faces in the picture stored in your PC to sort the photos by the face. You do not have to pick out each photo one by one out of thousand of photos when you only want pictures of a specific person. With PHOTOfunSTUDIO 3.0 HD Edition, the software automatically sorts your images into virtual folders based on the faces you registered. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music. Motion pictures can be uploaded directly to YouTube using the built-in YouTube uploader.

Panasonic Lumix DMC-ZS3 review
As soon as we receive a Panasonic Lumix ZS3 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Panasonic ZS3 review.

Panasonic Lumix ZS3

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).