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SDXC flash memory

Dennis Hissink
PMA 2010 Report
Wednesday 7th, January 2009
Posted by: Dennis Hissink

The next-generation SDXC (eXtended Capacity) memory card specification, announced today at the 2009 International CES, dramatically improves consumers' digital lifestyles by providing the portable storage and speed needed to store weeks of high-definition video, years of photo collections and months of music to mobile phones, cameras and camcorders, and other consumer electronic devices. The new SDXC specification provides up to 2 terabytes storage capacity and accelerates SD interface read/write speeds to 104 megabytes per second this year, with a road map to 300 megabytes per second. The new SDXC memory cards will enable camcorders to provide longer, professional level HD video recording with a small form factor.

SDXC memory

SDXC flash memory specification
The SDXC flash memory specification, developed by the SD Association, leapfrogs memory card interface speeds while retaining the world-leading SD interface. Specifications for the open standard will be released in the first quarter of 2009. SDHC, Embedded SD and SDIO specifications will also benefit from the new Secure Digital interface speeds. SDXC is also the first memory card specification to provide 2TB storage without hindering the high-speed performance necessary for high-end photography. It will provide maximum speeds even when the SDXC specification achieves its maximum 2TB storage capacity.

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Turning mobile phones into media centers
SDXC memory allows users to enjoy more from their mobile phones. Larger capacity and faster transfer speeds allow for expanded entertainment and data storage. A 2TB SDXC memory card can store 100 HD movies, 60 hours of HD recording or 17,000 fine-grade photos. "With SDXC memory cards, consumers can quickly download higher quality content to their phones, including games, video and music - giving consumers a richer media and content experience," said James Taylor, president of the SD Association. "The SD interface already has proven itself valuable in mobile phones. Now, SDXC memory card capabilities will spur further handset sophistication and boost consumer content demand."

SDXC memory

SDXC memory for digital cameras
"SDXC is a large-capacity card that can store more than 4,000 RAW images, which is the uncompressed mode professionals use, and 17,000 of the fine-mode most consumers use. That capacity, combined with the exFAT file system, increases movie recording time and reduces starting time to improve photo-capturing opportunities," said Shigeto Kanda, general manager at Canon. "Improvements in interface speed allow further increases in continuous shooting speed and higher resolution movie recordings. As a memory card well suited to small-sized user-friendly digital cameras, the SDXC flash memory specification will help consumers realize the full potential of our cameras."

SDXC Memory Cards with exFAT system
The SDXC specification uses Microsoft's exFAT file system to support its large capacity and interoperability in a broad range of PCs, consumer electronics and mobile phones. The exFAT system was designed for increased compatibility with flash media, from portability of data to interoperability with multiple platforms and devices on removable media."The SD Association is committed to answering and anticipating consumer demand for easy-to-use memory card storage that is interoperable in any device with a matching SD slot," Taylor said. "The SDXC card gives consumers a new, yet familiar, high-performance card that will be used in hundreds of manufacturers' device offerings."

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).