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Kodak Photo Contest

Dennis Hissink
PMA 2018 Report
Friday 1st, February 2008
Posted by: Dennis Hissink

Kodak launched the “Pricey Ink - You’re Fired!” Photo Contest. The contest, powered by Brickfish and inspired by Kodak’s appearance on The Celebrity Apprentice, invites people to submit a photo or video of their favorite “Knockout Kodak Moment” (a treasured personal memory). “With our relationship with Apprentice, NASCAR, and now Brickfish, we are encouraging consumers to experience Kodak’s inkjet value proposition first hand,” said Jeff Hayzlett, chief business development officer and vice president of Kodak. “The show and online contest allows us to reach current and potential customers with the ‘no compromise’ message - encouraging consumers to take a stand against high priced ink.”

Kodak Photo Contest

Kodak Photo Contest
Kodak will select the winners (based on 50% creativity and 50 percent content) for four of the five categories: most artistic photo, best friends & family photo, wackiest photo and most interesting video moment. The most viral entry winner will be determined by the highest viral score. Each of the five category winners will receive a Kodak EasyShare 5300 All-in-One Printer autographed by Donald Trump. In addition, Kodak will select the grand prize winner, who will receive a trip to the Nascar Sprint Cup Series race at Chicagoland Speedway on July 12, 2008, and a Kodak EasyShare 5300 All-In-One Printer autographed by Donald Trump.

Knockout Kodak Moment
“Brickfish is excited to be working with Kodak on the ‘Pricey Ink - You’re Fired’ Photo Contest,” said Hyder Rabbani, vice president of sales and business development for Brickfish. “The company is pushing the envelope on traditional online advertising by educating consumers on its revolutionary value proposition and product portfolio in a fresh and interactive manner.”

Kodak Photo Contest

Photo Contest Prizes - Grand Prize
• Two (2) VIP passes to the NASCAR Sprint Cup Series race
• Location : Chicagoland Speedway on July 12th, 2008.
• Hotel (double occupancy) for Friday, July 11th and Saturday, July 12th.
• Airfare for 2 from the nearest major airport.
• Gift bag (hat, shirt, diecast car, photo frame, pin, program).
• Local transportation during event
• A Kodak EasyShare 5300 All-in-One Printer ($4399.99)
• Kodak printer autographed by Donald Trump

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).