Kodak Photo Contest
PMA 2010 Report
Kodak launched the “Pricey Ink - You’re Fired!” Photo Contest. The contest, powered by Brickfish and inspired by Kodak’s appearance on The Celebrity Apprentice, invites people to submit a photo or video of their favorite “Knockout Kodak Moment” (a treasured personal memory). “With our relationship with Apprentice, NASCAR, and now Brickfish, we are encouraging consumers to experience Kodak’s inkjet value proposition first hand,” said Jeff Hayzlett, chief business development officer and vice president of Kodak. “The show and online contest allows us to reach current and potential customers with the ‘no compromise’ message - encouraging consumers to take a stand against high priced ink.”
Kodak Photo Contest
Kodak will select the winners (based on 50% creativity and 50 percent content) for four of the five categories: most artistic photo, best friends & family photo, wackiest photo and most interesting video moment. The most viral entry winner will be determined by the highest viral score. Each of the five category winners will receive a Kodak EasyShare 5300 All-in-One Printer autographed by Donald Trump. In addition, Kodak will select the grand prize winner, who will receive a trip to the Nascar Sprint Cup Series race at Chicagoland Speedway on July 12, 2008, and a Kodak EasyShare 5300 All-In-One Printer autographed by Donald Trump.
Knockout Kodak Moment
“Brickfish is excited to be working with Kodak on the ‘Pricey Ink - You’re Fired’ Photo Contest,” said Hyder Rabbani, vice president of sales and business development for Brickfish. “The company is pushing the envelope on traditional online advertising by educating consumers on its revolutionary value proposition and product portfolio in a fresh and interactive manner.”
Photo Contest Prizes - Grand Prize
• Two (2) VIP passes to the NASCAR Sprint Cup Series race
• Location : Chicagoland Speedway on July 12th, 2008.
• Hotel (double occupancy) for Friday, July 11th and Saturday, July 12th.
• Airfare for 2 from the nearest major airport.
• Gift bag (hat, shirt, diecast car, photo frame, pin, program).
• Local transportation during event
• A Kodak EasyShare 5300 All-in-One Printer ($4399.99)
• Kodak printer autographed by Donald Trump