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SanDisk SDHC 32GB and 16GB Cards

Ilse Jurrien
PMA 2018 Report
Thursday 31st, January 2008
Posted by: Ilse Jurrien

Giving photo enthusiasts the freedom to take more digital pictures and shoot more video, SanDisk Corporation increased both capacities and speeds in its SanDisk Ultra II flash memory line with the introduction of 32- and 16-gigabyte (GB) SDHC cards and an 8GB SDHC Plus flash memory card. The announcement was made at the photo industry’s PMA 2008 International Convention in Las Vegas. Ideal for today’s camcorders and point-and-shoot digital cameras that can record both video and still images, the cards offer faster read and write speeds of 15 megabytes per second2 (15MB/sec), up from previous speeds of 10MB/sec read and 9MB/sec write in the SanDisk Ultra II line.

SanDisk SDHC

SanDisk 32GB Ultra 2 SDHC
The SanDisk 32GB Ultra II SDHC flash memory card, which is the industry-leading capacity and will be the highest capacity consumer flash memory card that SanDisk produces, will be able to store more than 8,000 high-resolution pictures or up to 40 hours of video. A SanDisk MicroMate USB 2.0 Reader - a $20 value - is packaged with the 32GB and 16GB cards, giving users a one-stop solution for capturing, storing and transferring their images.

8GB SanDisk Ultra 2 SDHC Plus
Beyond speed and capacity, the 8GB SanDisk Ultra II SDHC Plus offers both SD and USB functionality in one card. Designed with SanDisk’s unique, patented Hinge Lock technology, the card may be inserted into a USB port on any computer. This two-in-one SD-plus-USB feature eliminates the need to carry cables or card readers to transfer photos and videos from cameras. Despite its small size, the hinge is sturdy - having survived more than 10,000 open-close cycles in SanDisk’s durability testing.

SanDisk SDHC

SanDisk Flash Memory
“As digital cameras offer more megapixels and as new high definition ‘record-to-memory-card’ camcorders are being introduced, the image sizes and files get bigger, requiring higher card capacity,” said Susan Park, senior product marketing manager for SanDisk Ultra II cards. “Cameras also are increasingly used for recording video clips, which demand even more memory and capacity. These mega capacities in our SanDisk Ultra II line give users the worry-free ability to capture thousands of their memories and hours of HiDef video on a ingle card, hile the faster write speed can reduce the time between shots and the faster read speed reduces time spent waiting to copy those images to a computer,” Susan added.

SanDisk SDHC

SanDisk flash memory pricing & availability
The 32GB SanDisk Ultra II SDHC card with MicroMate USB 2.0 Reader has a manufacturer’s suggested retail price of $349.99. The 16GB card with reader has a suggested price of $179.99, and the 8GB SanDisk Ultra II SDHC Plus memory card has an MSRP of $99.99. The SanDisk 16GB and 8GB cards are expected to be available worldwide in March, with the SanDisk 32GB slated for shipping in April 2008.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).