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Panasonic Lumix DMC-FS5

Dennis Hissink
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Dennis Hissink

Panasonic is pleased to introduce the new 10.1-megapixel DMC-FS5 digital camera with a 30mm wide angle Leica DC lens with 4x optical zoom (equivalent to 30mm to 120 mm on a 35mm film camera) as a member of Lumix new FS series. The new FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures. Despite its remarkably compact body and slim profile, the stylish Lumix FS5 boasts a 30mm wide-angle Leica DC lens that lets capture the subject and the scene wider at the same standpoint than normal 35mm camera does. The Panasonic Lumix FS5 will be available in silver, black and red.

Panasonic Lumix DMC-FS5

Panasonic Lumix FS5 - 2.5-inch LCD
The DMC-FS5 pursues further compactness with a 2.5-inch LCD, 230,000-dot high resolution and Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation.

Panasonic Lumix DMC-FS5 - Intelligent Auto Mode
The new Panasonic FS5 features the iA (Intelligent Auto) mode, which comprises 5 shooting-assist functions; Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection and Quick AF functions. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur. The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. The Face Detection system detects a human face to set the focus and appropriate exposure for it automatically. The Quick AF system allows the camera to start focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

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Panasonic Lumix DMC-FS5

Panasonic FS5 digital camera - Easy Zoom function
The high-performance image-processing LSI has newly entered its fourth generation, to be reborn as Venus Engine IV to assure higher-quality pictures with an advanced signal processing system. The Easy Zoom feature shifts the lens instantly to full zoom at the touch of a dedicated button. Slideshows of captured images now offer a music effect that matches the mood so you can enjoy watching or showing your pictures with emotional impact. The Panasonic Lumix FS5 also boasts an internal 50 MB memory (approx.) giving users more flexibility in shooting.

Panasonic Lumix FS5 - 4x Optical zoom lens
The 10.1-megapixel Panasonic FS5 packages a 30mm wide-angle Leica DC VARIO-ELMAR lens with 4x optical zoom into a slim, compact body. Comprising seven elements in six groups, including three aspherical lenses with four aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet passing Leica's stringent standards to deliver an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 7.1x by using the centre part of the CCD. The Easy Zoom feature shifts the lens instantly to full 4x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 7.1x by activating the Extra Optical Zoom function.

Panasonic FS5 - Optical Image Stabilizer
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. Mega O.I.S. (Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur are built into all Lumix cameras, as the industry’s most advanced countermeasures against blurring. Both image stabilizing technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.

Panasonic Lumix FS5 - Intelligent Scene Selector
In addition to these two paramount anti-blurring technologies, Panasonic continues pursuing the ideal that anyone at any technical level of photography should be able to take beautiful pictures with ease, by incorporating the Intelligent Auto mode. Increasing the number of scene modes is one thing and taking advantage of them is another, and that’s where the Intelligent Scene Selector comes in. It automatically sets the appropriate scene mode according to the scene you’re going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. The Face Detection system helps the camera to recognize human faces and to focus and set the exposure automatically. Up to 15 faces can be recognized simultaneously. The Quick AF system allows the camera to keep focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time.

Panasonic FS5 - Let the camera work for you
These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change - the powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

Panasonic Lumix DMC-FS5

Panasonic Lumix DMC-FS5 - Venus Engine IV
A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images. Notably, parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colors is minutely stored for precise determination of edges, thus color bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity.

Panasonic Lumix DMC-FS5 - Fastness
The Venus Engine IV also elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur. Featured in the DMC-FS5, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.005 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the Lumix FS5 can snap 2.5 shots per second at full resolution. And in High-Speed Burst shooting mode, it fires off an incredible 6 shots per second. You also get unlimited consecutive shooting, which lets you keep shooting until the memory card is full. The Venus Engine IV also supports a High Sensitivity mode that lets the Panasonic DMC-FS5 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.

Panasonic DMC-FS5 - LCD screen
The DMC-FS5 incorporates an easy-to-see, 2.5-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

Panasonic Lumix DMC-FS5

Panasonic Lumix FS5 - Slideshow
The Lumix camera further offers wide variety of options to expand fun of photography. The Panasonic Lumix FS5 newly provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments.

Panasonic Lumix FS5 - HD photo quality
All Lumix cameras can take 1920x1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with internal SD card slot. For the motion picture, the Lumix DMC-FS5 can record WVGA (848 x 480) motion pictures at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture also fits a wide-screen (16:9) TV perfectly, to offer extremely impressive viewing.

Panasonic Lumix DMC-FS5 - Other features
The new Panasonic Lumix DMC-FS5 features a variety of functionalities to expand convenience and fun for users at every stage to enjoy taking beautiful pictures. The energy-efficient Venus Engine IV imaging engine encourages the long battery life of Lumix FS5 to shoot around 300 shots despite their large, bright LCDs on a single battery charge. As design improvements, all new Lumix cameras incorporate a REC/PLAYBACK mode switch. This helps the photographer to instantly switch between recording and playback modes, while always knowing which mode the camera is in. The GUI(Graphic User Interface) has been upgraded to look more futuristic in terms of design and color while maintaining the visibility of characters. A total of 21 scene modes help you to take more beautiful pictures in a wide range of situations.

Panasonic FS5 - Title Edit & Text Stamp function
Also interesting is the Title Edit function, which allows text to be input as additional information for the picture, for example, names of children or pets, and travel places. This information, as well as dates, which can be helpful when making a photo album, can be stamped on photos with the Text Stamp function whether you print them yourself at home or have a photo shop do them. Around 50 MB of internal memory is built-in to back up the SDHC/SD Memory Card recording and copying. The major features mentioned above can be quickly understood with the newly installed slideshow program called Demo mode.

Panasonic DMC-FS5 - Colours & Availability
Dressed in the metal-finished panel, the slim and sleek Panasonic DMC-FS5 offers an enjoyment of taking great snapshots casually with committed ease of operation even for beginners. The Panasonic Lumix FS5 will be available in silver, black and red. The Panasonic Lumix FS5 is compatible with an optional marine case (DMW-MCFS5) with which users can shoot underwater while scuba diving, etc.

Other introduced Panasonic Lumix digital cameras
Panasonic Lumix TZ5
Panasonic Lumix TZ4
Panasonic Lumix FX35
Panasonic Lumix FS20
Panasonic Lumix FS5
Panasonic Lumix FS3
Panasonic Lumix LZ10
Panasonic Lumix LZ8

Panasonic Lumix DMC-FS5

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).