Panasonic Lumix DMC-LZ10
PMA 2010 Report
Panasonic Lumix LZ10 digital camera : Panasonic introduced the new Lumix DMC-LZ10 with 30mm wide angle (35 mm equivalent: 30-150mm) 5x optical zoom Leica DC lens with both excellent optical performance and compactness of the lens unit perfectly combined. The CCD has been upgraded to 10.1-megapixel high resolution and newly adopted manual control over aperture and shutter speed help the camera to serve as an ideal multi-functional tool to enjoy creative photography. The high-performance image-processing LSI has newly entered its fourth generation, to be reborn as Venus Engine IV to assure higher-quality pictures with an advanced signal processing system. Yet the profile of the camera is substantially refined to much look slimmer and compact compared to the predecessor DMC-LZ7.
Panasonic Lumix DMC-LZ10 - Shooting assist functions
The new Panasonic Lumix LZ10 features the iA (Intelligent Auto) mode, which comprises 5 shooting-assist functions; Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection and Quick AF functions. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur. The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. The Face Detection system detects a human face to set the focus and appropriate exposure for it automatically. The Quick AF system allows the camera to start focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
Panasonic Lumix LZ10 camera - LCD screen
The Panasonic DMC-LZ10 boasts a 230,000-dot high-resolution LCD with Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 12 fine steps, to offer a display with the most appropriate clarity in any situation. Slideshows of captured images now offer a music effect that matches the mood so you can enjoy watching or showing your pictures with emotional impact. Both external and internal design are reexamined throughout, allowing the Lumix LZ10 to look much slimmer and more compact thanks to the newly developed lens unit while the well-reputed grip is succeeded from the predecessor. For photographers who would like to enjoy taking beautiful pictures successfully or for those who would like to experience a creative photography, the Panasonic LZ10 offers best solution to the respective needs.
Panasonic LZ10 - 5x Optical zoom wide-angle lens
The 10.1-megapixel DMC-LZ10 packages a 30mm wide-angle Leica DC VARIO-ELMAR lens, with 5x optical zoom into a compact body. Comprising seven elements in six groups, including three aspherical lenses with four aspherical surfaces, this advanced lens unit achieves an outstanding slimness yet passes Leica's stringent standards to deliver an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 8.9x by using the center part of the CCD. The Easy Zoom feature shifts the lens instantly to full 5x optical zoom power at the touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 8.9x by activating the Extra Optical Zoom function. In addition, newly adopted iris diaphragm allows the camera to have a manual control.
Panasonic DMC-LZ10 - Intelligent Auto Mode
Panasonic incorporated the iA (Intelligent Auto) mode in pursuit of the ultimate ease of operation and the reduction of misshots. Mega O.I.S. (Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur are built into all Lumix cameras, as the industry’s most advanced countermeasures against blurring. Both image stabilizing technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.
Panasonic LZ10 - Face Detection & Quick AF
In addition to these two paramount anti-blurring technologies, Panasonic continues pursuing the ideal that anyone at any technical level of photography should be able to take beautiful pictures with ease, by incorporating the Intelligent Auto mode. Increasing the number of scene modes is one thing and taking advantage of them is another, and that’s where the Intelligent Scene Selector comes in. It automatically sets the appropriate scene mode according to the scene you’re going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. The Face Detection system helps the camera to recognize human faces and to focus and set the exposure automatically. Up to 15 faces can be recognized simultaneously. The Quick AF system allows the camera to keep focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time.
Panasonic Lumix DMC-LZ10 - Clear images
These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change - the powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
Panasonic Lumix LZ10 - Venus Engine IV processor
A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images. Notably, parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colors is minutely stored for precise determination of edges, thus color bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity.
Panasonic Lumix DMC-LZ10 - Burst shooting mode
The Venus Engine IV also elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur. Featured in the Panasonic Lumix LZ10, the multi-task image-processing engine, Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.005 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the Lumix DMC-LZ10 can snap 2.5 shots per second at full resolution. And in High-Speed Burst shooting mode, it fires off an incredible 5 shots per second. You also get unlimited consecutive shooting, which lets you keep shooting until the memory card is full. The Venus Engine IV also supports a new High Sensitivity mode that lets the Panasonic LZ10 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.
Panasonic LZ10 - Intuitive manual control & Advanced scene mode
The Panasonic Lumix DMC-LZ10 adopt a manual control function that allows users to set aperture and shutter speed manually in the three mode; A-aperture priority, S-shutter speed priority and M-manual. Together with the powerful 5x optical zoom, this function helps to express the photographer's intention in the picture, for example, to show a water flow of a river. One additional function that broadens the fun of photography is an Advanced Scene Mode, that provides the user finer control over some frequently-used scene modes; Portrait, Sports, Landscape and Night portrait. Selecting the Portrait or Sports mode and you’ll further have options to define whether it is in outdoor or indoor. Selecting Landscape mode, you’ll have options to specify if you’re going to take nature or architecture. Thus more suitable compensation for the scene will be available on the picture to get the best results. On the other hand, you can simply select the original mode or select Creative mode that even adds manual controls over an aperture or a shutter speed to the optimized setting of the mode.
Panasonic DMC-LZ10 - 2.5-inch LCD screen
The Panasonic Lumix LZ10 incorporate an easy-to-see, large, 2.5-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 12 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.
Panasonic Lumix DMC-LZ10 - Slideshows
The Lumix camera further offers wide variety of options to expand fun of photography. The Panasonic LZ10 newly provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments.
Panasonic Lumix LZ10 - Record motion pictures
All Lumix cameras can take 1920x1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) TV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with internal SD card slot. For the motion picture, the Lumix DMC-LZ10 can record WVGA (848 x 480) motion pictures at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture also fits a wide-screen (16:9) TV perfectly, to offer extremely impressive viewing.
Panasonic Lumix DMC-LZ10 - REC / Playback mode
The Panasonic Lumix LZ10 runs on AA batteries, which are easily available anywhere so that you don't have to worry about the battery life wherever you go. The DMC-LZ10 shoots 160 images with included Alkaline batteries and 460 images with optional Ni-MH rechargeable batteries (2600mAh). As design improvements, all new Lumix cameras incorporate a REC/PLAYBACK mode switch. This helps the photographer to instantly switch between recording and playback modes, while always knowing which mode the camera is in. The GUI (Graphic User Interface) has been upgraded to look more futuristic in terms of design and color while maintaining the visibility of characters.
Panasonic Lumix DMC-LZ10 - Scene modes
Also interesting is the Title Edit function, which allows text to be input as additional information for the picture, for example, names of children or pets, and travel places. This information, as well as dates, which can be helpful when making a photo album, can be stamped on photos with the Text Stamp function whether you print them yourself at home or have a photo shop do them. A total of 18 scene modes and Advanced Scene Mode help you to take more beautiful pictures in a wide range of situations.
Panasonic Lumix LZ10 - Demo mode & Colours
Around 20 MB of internal memory is built to back up the SDHC/SD Memory Card recording and copying. Newly added speaker let you enjoy the slide show with music or a motion picture with voice on the high resolution LCD of the camera. The major features mentioned above can be quickly understood with the newly installed slideshow program called Demo mode. The Panasonic Lumix DMC LZ10 is available in silver and black with a sophisticated metal-finished front panel.
Other introduced Panasonic Lumix digital cameras
• Panasonic Lumix TZ5
• Panasonic Lumix TZ4
• Panasonic Lumix FX35
• Panasonic Lumix FS20
• Panasonic Lumix FS5
• Panasonic Lumix FS3
• Panasonic Lumix LZ10
• Panasonic Lumix LZ8