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Nikon Coolpix S550 digital camera

Ilse Jurrien
PMA 2010 Report
Thursday 31st, January 2008
Posted by: Ilse Jurrien

The Nikon Coolpix S550 has just been introduced, a stylish new camera that elegantly packs high performance and advanced functions into the smallest body in its class. Built on a custom application of Nikon's innovative Expeed digital image processing concept and incorporating the precision optics of a Nikkor lens, the Nikon Coolpix S550 brings new ease and fun to capturing smiling faces in the full beauty of special moments. The Nikon S550 teams 10 megapixels of resolution with quick response, and maintains image quality when taking advantage of sensitivity settings as high as ISO 2000. Enhancing compositional freedom is a 5x Zoom-Nikkor lens with the range to ably cover scenes from buildings and group pictures to close-up portraits.

Nikon Coolpix S550

Nikon Coolpix S550 - Smile mode
Unique new functions for the Nikon S550 help make it easier to shoot beautiful portraits and faithfully record precious smiles when they appear. Smile mode displays a gauge that indicates when the selected subject smiles, enabling the user to capture just the right moment. Blink warning displays a message when it detects that a subject has blinked, offers quick magnified visual confirmation, and allows the shot to be retaken immediately. The Nikon Coolpix S550 will be available in a choice of Titanium Silver, Urban Black, Blue, or Purple body colors.

Nikon Coolpix S550 - VR image stabilization
Compensating for the effects of camera shake to realize sharper results, electronic VR (Vibration Reduction) image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements, particularly in lower light conditions.

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Nikon S550 - Automatic sensitivity control
Extended light sensitivity range with manual settings up to ISO 2000 makes it easier to take great-looking pictures in lower lighting conditions, or to capture moving subjects with outstanding clarity. Automatic sensitivity control is also available, freeing you to concentrate on the shot while the camera selects the optimal setting across a range between ISO 64 and ISO 800. And High-Sensitivity mode minimizes blur by automatically selecting optimal light sensitivity.

Nikon Coolpix S550

Nikon Coolpix S550 - High quality LCD monitor
The Nikon S550 is equipped with a quality 2.5-inch LCD monitor that features 230k-dots of high resolution, a wide 170-degree horizontal and vertical viewing angle, anti-reflection coating for better display in bright situations, and an acrylic panel that prevents scratches and fingerprints. Improved shooting displays with revised icons and information feedback help make framing and shooting easier.

Nikon Coolpix S550

Nikon S550 - Features
Improved Face-priority AF
In-Camera Red-Eye Fix
Nikon D-Lighting
Active Zoom allows smoother zooming for close-ups
Macro shooting from as close as 10 cm (4 in.)
Three movie modes with sound, plus time-lapse movie mode
Time zone function for easy setting of multiple locations
SDHC card compatibility
Approx. 50 MB of internal memory
USB connectivity
PictBridge support

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).