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Nikon Coolpix S550 digital camera

Nic Rossmüller
PMA 2008 Report
Thursday 31st, January 2008
Posted by: Nic Rossmüller

The Nikon Coolpix S550 has just been introduced, a stylish new camera that elegantly packs high performance and advanced functions into the smallest body in its class. Built on a custom application of Nikon's innovative Expeed digital image processing concept and incorporating the precision optics of a Nikkor lens, the Nikon Coolpix S550 brings new ease and fun to capturing smiling faces in the full beauty of special moments. The Nikon S550 teams 10 megapixels of resolution with quick response, and maintains image quality when taking advantage of sensitivity settings as high as ISO 2000. Enhancing compositional freedom is a 5x Zoom-Nikkor lens with the range to ably cover scenes from buildings and group pictures to close-up portraits.

Nikon Coolpix S550

Nikon Coolpix S550 - Smile mode
Unique new functions for the Nikon S550 help make it easier to shoot beautiful portraits and faithfully record precious smiles when they appear. Smile mode displays a gauge that indicates when the selected subject smiles, enabling the user to capture just the right moment. Blink warning displays a message when it detects that a subject has blinked, offers quick magnified visual confirmation, and allows the shot to be retaken immediately. The Nikon Coolpix S550 will be available in a choice of Titanium Silver, Urban Black, Blue, or Purple body colors.

Nikon Coolpix S550 - VR image stabilization
Compensating for the effects of camera shake to realize sharper results, electronic VR (Vibration Reduction) image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements, particularly in lower light conditions.

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Nikon S550 - Automatic sensitivity control
Extended light sensitivity range with manual settings up to ISO 2000 makes it easier to take great-looking pictures in lower lighting conditions, or to capture moving subjects with outstanding clarity. Automatic sensitivity control is also available, freeing you to concentrate on the shot while the camera selects the optimal setting across a range between ISO 64 and ISO 800. And High-Sensitivity mode minimizes blur by automatically selecting optimal light sensitivity.

Nikon Coolpix S550

Nikon Coolpix S550 - High quality LCD monitor
The Nikon S550 is equipped with a quality 2.5-inch LCD monitor that features 230k-dots of high resolution, a wide 170-degree horizontal and vertical viewing angle, anti-reflection coating for better display in bright situations, and an acrylic panel that prevents scratches and fingerprints. Improved shooting displays with revised icons and information feedback help make framing and shooting easier.

Nikon Coolpix S550

Nikon S550 - Features
• Improved Face-priority AF
• In-Camera Red-Eye Fix
• Nikon D-Lighting
• Active Zoom allows smoother zooming for close-ups
• Macro shooting from as close as 10 cm (4 in.)
• Three movie modes with sound, plus time-lapse movie mode
• Time zone function for easy setting of multiple locations
• SDHC card compatibility
• Approx. 50 MB of internal memory
• USB connectivity
• PictBridge support

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PMA 2009 - The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2009 report for the latest introductions!