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Nikon Coolpix S520 digital camera

Mark Peters
PMA 2018 Report
Thursday 31st, January 2008
Posted by: Mark Peters

Nikon Corporation introduces the Coolpix S520, a stylish new camera that pushes the level of photographic performance, operating ease and design elegance to new heights. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a Nikkor lens, the Nikon S520 makes it easier to express individual expression in beautiful fashion. The Nikon Coolpix S520 offers 8.0 effective megapixels of sharp resolution, quick response, and maintains image quality and clarity with sensitivity settings as high as ISO 2000. It also includes the clarity and precision of a 3x Zoom-Nikkor lens featuring Nikon's optical lens shift VR image stabilization.

Nikon Coolpix S520

Nikon Coolpix S520 - Camera scene modes
Unique new functions for the Nikon Coolpix S520 provide easier ways to express the scene and organize results. Food mode is a new scene mode selection enabling beautiful close-ups of food at high ISO settings in restaurants and other locations where flash photography is not permitted. Another new feature allows users to select their favorite three of the 16 available scene modes to appear in the Mode menu for easier access. Easy in-camera image organization allows favorite pictures to be saved to individual albums. And new viewing options include Face Zoom-in, which allows quick zooming in on and switching between faces during playback, to ensure that all subjects in the frame are captured clearly.

Nikon Coolpix S520 camera - Aluminum body
The Nikon S520 is housed in a quality-crafted aluminum body that fits comfortably in the hand. From the hairline treatment on the face to the clean design of the back and cable connectors hidden along the bottom, the compact body conveys functional beauty and classic camera appeal. The Nikon Coolpix S520 will be available in a choice of Light Bronze, Urban Black, Purple, Pink, or Magenta body colors.

Nikon S520 - Lens shift VR image stabilization
Optical lens shift VR (Vibration Reduction) is field proven technology originally developed for Nikon SLR camera lenses. The VR system counteracts camera shake in lower light or when shooting moving subjects, providing the ability to shoot at shutter speeds as much as three steps slower without blurring the picture. Active full time, VR also stabilizes images displayed on the 2.5-inch high-resolution LCD monitor for easier framing and more reassured shooting.

Nikon Coolpix S520 camera - ISO sensitivity
Extended light sensitivity range with manual settings up to ISO 2000 makes it easier to take great-looking pictures in lower lighting conditions, or to capture moving subjects with outstanding clarity. Automatic sensitivity control is also available, freeing you to concentrate on the shot while the camera selects the optimal setting across a range between ISO 64 and ISO 1600. And the image processing engine preserves high image quality even when shooting with high ISO settings, thanks to enhanced noise reduction and an improved signal-to-noise ratio.

Nikon Coolpix S520

Nikon Coolpix S520 - 2.5-inch LCD monitor
The Nikon S520 has a high quality 2.5-inch LCD monitor with anti-reflection coating for better display in bright situations. Improved shooting displays with revised icons and information feedback help make framing and shooting easier.

Nikon S520 - Features
Face-priority AF
In-Camera Red-Eye Fix
Nikon D-Lighting
1:1 size format with black or white borders available on playback
Macro shooting from as close as 15 cm (5.9 in.)
Three movie modes with sound, plus time-lapse movie mode
Time zone function for easy setting of multiple locations
SDHC card compatibility
Approx. 23 MB of internal memory
USB connectivity
PictBridge support

Nikon Coolpix S520

Other introduced Nikon digital cameras
Nikon D60
Nikon Coolpix P60
Nikon Coolpix S600
Nikon Coolpix S550
Nikon Coolpix S520
Nikon Coolpix S210
Nikon Coolpix L18
Nikon Coolpix L16
Nikon Coolpix cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).