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Nikon Coolpix L18 digital camera

Dennis Hissink
PMA 2010 Report
Thursday 31st, January 2008
Posted by: Dennis Hissink

Nikon Europe launched a new member to its successful Coolpix Life-Series, the Nikon L18 compact digital still camera. The Nikon Coolpix L18 is affordable, compact and easy to operate. The Nikon L18 delivers great close-ups, finds faces and fixes red eyes automatically to help everyone create beautiful images. The Nikon Coolpix L18 offers 8 megapixel resolution, a 3x optical Nikkor zoom lens, and a big, easy to view 3.0-inch, high quality 230,000-dot LCD screen. The Nikon L18 includes a 5.7-17.1mm lens equivalent to 35-105mm in 35mm format, with an aperture range of f/2.8-f/4.7. The camera can focus from 50cm (1 ft. 7.7 in.) to infinity. Estimated street price for the Nikon Coolpix L18 is €139.

Nikon Coolpix L18

Nikon Coolpix L18 - Tremendous value for the money
“The Coolpix L-Series is all about cameras that are fun to use and help consumers experience the joy of taking great pictures,” said Martina Beckman, Manager Communications & Marketing Services for Nikon Europe B.V. “With Nikon’s legendary optical quality and powerful technology, the new Nikon Coolpix L18 offers tremendous value for an affordable price.”

Nikon Coolpix L18 - Shoot movies with sound
The Nikon L18 is capable of taking close-up pictures in Macro mode, focusing on objects as close as 15cm. When light levels make photography difficult, the Nikon L18 can operate at high sensitivity (ISO 64-1600) enabling faster shutter speeds that help avoid blurred results. The camera has 15 scene modes for optimized shooting in various settings, and offers continuous shooting at 1.1 frames per second. The Nikon Coolpix L18 will also shoot movies with sound at up to 30 frames per second in VGA (640x480 pixels) format. Available colours include silver and matt black, and pictures can be stored in the 32MB internal memory or SD memory cards. The Nikon Coolpix L18 runs on widely-available AA batteries.

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Nikon L18 digital camera - Easy auto mode
The Nikon Coolpix L18 features simple, accessible designs with dedicated Shooting and Playback mode buttons. With the Easy auto mode, the user can simply turn on the camera and shoot without worrying about settings. During playback the camera can zoom in and jump from face to face for ultra-fast review of a group photo. If required, focus and zoom can also be steered manually with the convenient multi-selector and zoom controls.

Nikon L18 - Face priority auto focus
The Coolpix L18 utilises Nikon’s innovative high-performance Expeed digital image processing. The Nikon L18 also features face-priority auto focus, which quickly detects and focuses on up to 5 faces at once. In addition, the light falling on faces is measured producing a more natural result. Additional innovations include anti-shake auto exposure which compensates for camera movement, avoiding blurred results by increasing shutter speed and sensitivity. The Nikon Coolpix L18 also features In-Camera Red-Eye Fix, which analyses each image and automatically finds and corrects any accidental red-eye, and D-Lighting, which enhances underexposed images.

Nikon Coolpix L18

Nikon Coolpix L18 - Price & Accessories
The Nikon L18 is supplied with two AA batteries, a USB cable, audio video cable, a strap and Nikon’s Software Suite CD-ROM for Coolpix. A battery charger, rechargeable Ni-MH batteries and AC adapter are available as optional accessories. The Nikon L18 measures 95 (W) x 61 (H) x 29.5 (D) mm, and weigh approx. 125g (without battery and SD memory card). Estimated street price for the Nikon Coolpix L18 is €139.

Nikon Coolpix L18

Other introduced Nikon digital cameras
Nikon D60
Nikon Coolpix P60
Nikon Coolpix S600
Nikon Coolpix S550
Nikon Coolpix S520
Nikon Coolpix S210
Nikon Coolpix L18
Nikon Coolpix L16
Nikon Coolpix cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).