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Fujifilm FinePix J50

Nic Rossmüller
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Nic Rossmüller

Fujifilm announced the debut of a brand new J Series of digital compact cameras, with the FinePix J50. Designed for consumers seeking an affordable digital camera that doesn’t compromise on features, the Fujifilm FinePix J50 provides powerful, easy to use features that fit into a pocket or handbag for instant accessibility. The Fujifilm FinePix J50 incorporates an 8.2 Megapixel CCD sensor, a high resolution 2.7”, 230K pixel LCD and a powerful Fujinon 5x optical zoom that provides a 37mm-185mm equivalent focal length range. Despite the larger zoom and screen the Fuji FinePix J50’s compact design is remarkably svelte, at only 23mm thick.

Fujifilm FinePix J50

Fuji FinePix J50 - Picture Stabilisation mode
The Fujifilm FinePix J50 is available in either Matt Black or Brushed Silver. The Fuji J50 uses Fujifilm’s Picture Stabilisation Mode to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the Fuji FinePix J50 helps to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs.

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Fujifilm FinePix J50

Fujifilm J50 - Affordable digital compact camera
Adrian Clarke, Fujifilm's Director of Digital Products, said: "We set out to produce a range of affordable cameras that didn’t compromise on features or styling. The new Fujifilm FinePix J50 offers just that; carry-anywhere portability combined with high quality results and impressive feature sets at pocket-friendly prices.”

Fujifilm FinePix J50

Fujifilm FinePix J50 - Features
• Scene modes: 15 Pre-programmed scene modes.
• Movie Mode: Capture QVGA quality movie clips at 30 frames per second with sound.
• xD/SD/SD-HC compatible slot: Accepts not only Fujifilm’s traditional xD-Picture cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards
• Battery Life: Long-life rechargeable Li-ion battery for extended shot life

Fujifilm FinePix J50

Other introduced Fujifilm digital cameras
• Fujifilm FinePix S100FS
• Fujifilm FinePix S8100fd
• Fujifilm FinePix S1000fd
• Fujifilm FinePix F100fd
• Fujifilm FinePix Z20fd
• Fujifilm FinePix J50
• Fujifilm FinePix J10

Fujifilm FinePix J50

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.