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Canon EOS 450D

Mark Peters
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Mark Peters

Canon launches its latest D-SLR, the EOS 450D (Canon Digital Rebel XSi in America). Featuring a 12.2 Megapixel CMOS sensor, EOS Integrated Cleaning System, 3.0” LCD with Live View mode and a new 9-point AF system, the model presents consumers with an unprecedented level of image quality and versatility at this end of the market. The Canon EOS 450D employs features already proven in Canon’s professional EOS-1 series cameras, including the DIGIC III image processor and a redesigned menu system that enables features such as direct control of Speedlite flash units from the camera LCD. A choice of 13 custom functions allows the photographer to customise the camera to their shooting style.

Canon EOS 450D

Canon EOS 450D SLR camera
“The Canon EOS 450D bears the fruits of more than 20 years of ongoing investment into EOS,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This camera continues Canon’s policy of taking technologies proven in the professional arena and putting them within reach of a wider market of amateur photographers.”

Canon EOS 450D - Features
• 12.2 Megapixel CMOS sensor
• Canon’s EOS Integrated Cleaning System
• 3.5 frames per second
• 3.0” LCD with Live View shooting
• 9-point wide-area AF system with f/2.8 cross-type centre point
• Picture Style image processing parameters
• DIGIC III image processor
• Digital Photo Professional RAW processing software1
• Compact and Lightweight body
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

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Canon EOS 450D

Canon 450D DSLR - EOS quality advantage
With all key components developed and manufactured in-house, EOS offers photographers a unique quality advantage. The Canon EOS 450D’s specially designed 12.2 Megapixel sensor employs Canon’s high-sensitivity, low-noise CMOS technology to produce richly detailed images with minimal grain. The DIGIC III processor ensures superior image rendering and rapid response times, with an almost instant 0.1 start up. Image data is processed at 14 bits for Delivering a burst rate of 3.5 frames per second, the DIGIC III processor works with the image buffer to handle up to 53 JPEGs (6 in RAW) without interruption.

Canon EOS 450D SLR - Bright viewfinder
The Canon 450D is designed to make photography a fluid experience for photographers of all levels and experience. Housed in a compact body that weighs less than 475 grams, the Canon EOS 450D features an improved grip design that provides a natural, ergonomic fit with the user’s hands. A large, bright viewfinder makes image composition clearer and more comfortable. The menu system inherited from professional EOS cameras uses a simplified tab structure that does away with scrolling. It includes a user-defined My Menu tab for instant access to frequently used settings. Several custom functions are available to optimise the quality of photos captured in a range of situations. Highlight Tone Priority boosts the dynamic range at the highlight end, providing better tonal detail from wedding dresses, cloudy skies and other bright objects. The new Auto Lighting Optimiser corrects brightness and contrast during image processing, while improving skin tones in portraits by ensuring correct exposure for faces. Photographers can also enable additional noise reduction for shots captured at high ISO speeds.

Canon EOS 450D

Canon EOS 450D reflex camera - Live View
Available for the first time on a Canon consumer D-SLR, Live View mode makes it easier to shoot from awkward angles, such as ground-level macro shots or when shooting from a tripod. The image from the Live View mode is displayed as a smooth, 30fps video feed on the 3.0” LCD, which is 50% brighter than the screen of the Canon EOS 400D. A grid line display and live histogram can be selected to help with shot composition and exposure. While focusing, the photographer can zoom in on specific details with up to 10x magnification of the image displayed on the LCD screen. Two types of auto focus are available: Quick AF flips the camera mirror momentarily to engage the AF sensor; Live AF uses the image contrast data to focus - a method familiar to anyone upgrading from a compact digital camera. For studio environments, remote Live View lets the photographer compose, adjust settings and capture the shot from a PC using the supplied EOS utility software.

Canon 450D digital reflex - Other improvements
The Canon EOS 450D complements its headline features with a host of smaller improvements that enhance the photographic experience. The viewfinder now displays all key exposure information including ISO speed. The addition of spot metering (4% of viewfinder) allows for greater control over exposure in tricky lighting conditions. PictBridge functionality has been expanded so that photographers can correct horizons and add picture effects before printing. A new high capacity battery extends shooting time on a single charge to a maximum of 500 shots.

Canon EOS 450D digital SLR - Software
The Canon 450D (Canon Digital Rebel XSi) is supplied with a comprehensive software suite that provides everything the photograph needs to manage and process images. This includes Digital Photo Professional (DPP), a powerful RAW converter that provides complete RAW image processing control. DPP also integrates with camera features such as Dust Delete Data and Picture Styles. The supplied Picture Style Editor software can be used to create custom Picture Styles for fine control over colour display. The camera also comes with EOS Utility, Image/Zoom Browser and Photostitch.

Canon EOS 450D

Other introduced Canon digital cameras
Canon EOS 450D
Canon IXUS 80 IS
Canon PowerShot A590 IS
Canon PowerShot A580
Canon PowerShot A470

Canon EOS 450D

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).