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Canon A590 IS

Ralf Jurrien
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Ralf Jurrien

Canon announces the launch of a new A-series compact camera with powerful new features that say bye-bye to blur and offer enhanced point-and-shoot capability. The Canon PowerShot A590 IS camera includes brand-new blur-reducing Motion Detection Technology, plus new technology evolutions. Canon’s Face Detection Technology now features Face Detection White Balance, and Red-Eye Correction, can now remove red-eye automatically as the user shoots. The Canon A590 IS digital camera also has a Face Select & Track function and include Canon’s leading lens-shift optical Image Stabilizer lens for additional blur reduction and low-light shooting capability.

Canon A590 IS

Canon PowerShot A590 IS digital camera
“The emphasis on the new Canon PowerShot A590 IS digital compact is on taking the hassle out of everyday image-making, while providing Canon’s hallmark design and manufacturing excellence. Canon leads the field in image quality because it relies on intelligent solutions, not quick fixes,” said Mogens Jensen, Head of Canon Consumer Imaging Europe. “The newly released Canon digital camera incorporates class-leading features to combat common problems like camera shake and subject blur, without sacrificing overall image quality.”

Canon PowerShot A590 IS
• 8.0 Megapixels
• 4x zoom with optical Image Stabilizer
• New Easy mode
• Full Manual control
• 2.5” LCD and optical viewfinder
• Range of optional lens accessories

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Canon PowerShot A590IS - Blur solution
With new Motion Detection Technology and the optical Image Stabilizer lens, Canon provides a comprehensive and intelligent solution to blur. Activated in High ISO Auto mode, Motion Detection Technology takes information from multiple sources - Face Detection Technology, scene brightness, subject movement and the optical Image Stabilizer. The Canon A590 IS then calculates the minimum boost in ISO levels (between ISO 80-800) necessary to compensate for that motion. The wide range of inputs and precision of the Motion Detection algorithms ensure that Canon’s system avoids trading reduced blur for an unnecessary increase in image noise.

Canon A590 IS - Lens-shift optical Image Stabilizer
The lens-shift type optical Image Stabilizer lens found in the PowerShot A590 IS also contributes to low-noise images. It uses a moveable lens element – rather than a boost in ISO - to counteract the effects of camera-shake, with no accompanying increase in noise. This makes cameras with IS and Motion Detection Technology doubly effective against blur: Motion Detection Technology takes IS into account when calculating ISO levels, thus increasing image quality even further.

Canon A590 IS

Canon A590 IS - Face Detection Technology
Face Detection White Balance and Face Select & Track are included in the Canon PowerShot A590 IS digital camera, enhancing portraits and people shots taken in a wide range of situations. Face Detection White Balance sets the white balance for the face detection frame, in addition to the focus, exposure and flash set by previous versions of Face Detection. The result is portraits with natural skin tones, in all environments whether lit by artificial, natural, or mixed light sources. Face Select & Track follows a user-selected face around the frame, ensuring that the best results are achieved at the moment the photographer shoots.

Canon PowerShot A590IS - Red-Eye Correction
Red-Eye Correction is enhanced for 2008. In addition to Red-Eye Correction in playback, the Canon PowerShot A590 IS now features automatic Red-Eye Correction in shooting. Auto Red-Eye Correction detects and removes red-eye as the user shoots, for natural, red-eye free images.

Canon PowerShot A590 IS camera - Auto Focus
New AF Point Zoom allows the photographer to magnify the AF frame when the shutter button is pressed half way, so that facial expressions can be checked before shooting. AF performance in low light has been significantly improved to achieve focus in scenes at around one stop darker, so that users can now take excellent shots in low-light conditions where they would have been unobtainable before.

Other introduced Canon digital cameras
Canon EOS 450D
Canon IXUS 80 IS
Canon PowerShot A590 IS
Canon PowerShot A580
Canon PowerShot A470

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).